A brand is the connection of customers’ expectation and their experience, its simple meaning of reflection of company identity and reputation.
A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define the brand messaging, and setting brand standards (how you keep your brand consistent and strong).
A branding is the idea or concept of a specific business products or services that customers connect with, by identifying the name, logo (a symbolic form), slogan, marketing material, advertisement material and design of the company who owns the idea.
Digital branding is a brand engagement with a key focus on communication via media. It includes digital marketing material design, digital advertising concept design, and digital company branding material design, internet ads, PR activity, social media activity and web presence.
We have derived the normal form of branding is “LOVE” your company brand.
Branding is one of the most essential aspects of any business; either it is a small business or large business. Your company branding is derived from who you are; who you want to be and how the visitor or clients perceive you to be. The branding creates the “voice” for your company that reflects your company standards and culture.
Brand should be recognizable in the target market
Brand should be memorable in perspective clients
Brand should be distinctive competitive market
Brand should be favored by the target audience