The term “Brand Name”, most of the people aware that it is a company or organization name. This is not true. The true meaning of “Brand Name” is a feeling of customer about your company or organization or say business. It includes many parameters
1. Hearing – It’s a customer experience about your business and they recommended to real world.
2. Thinking – How the customer think about your business? E.g. cost effectiveness, support
3. Looking – It’s basically quality of services, post sales activities or customer services.
Let’s go with live scenarios, just think that you want to purchase a new shirt whether it’s online shopping or local market shopping. As a normal human, I will ask my colleague or relative for the best option (Hearing). Then I will go to online shopping or local market shopping and make my decision based on company. I’m thinking for a cost effectiveness purpose with quality (Thinking). Also, checking for replacement policy and product services support (Looking).
iVory Web Design always explain below few essential things to their clients before they decide their brand name. We called it SUCCESS (Simplicity, Uniqueness, Combination with Creativity, Equity of brand, Straight Strategies)
Just as your business should have a unique selling preposition to make out yourself from your competitors, your brand name should also manifest that which is distinct from the others.
Brand equity defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or brand equity as a financial, objective expression of the value of the brand.
iVory Web Design & Branding Agency, a full-service website design & branding agency with offices in Ahmedabad and Baroda, is one of the Gujarat’s top website design & branding agency. Our services include advertising, marketing, business consulting, branding, logo design, corporate identity design, brochure design, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, social media marketing, SEO and Mobile Application Development. For the latest trends in website design and branding, contact iVory Web Design Private Limited today at 079-2762-2039or visit www.ivorywebdesign.com.