Google AMP stands for Accelerated Mobile Pages. Its goal is to improve the user experience and website performance in mobile devices. Google AMP, a Google project designed as an open framework for any publisher to have pages load quickly on mobile devices.
As per the Google Blog – Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web
Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.
This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter,Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.
As per the AMP Project blog – What Is AMP?
AMP in action consists of three different parts:
AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. The AMP JS library ensures the fast rendering of AMP HTML pages. The Google AMP Cache (optionally) delivers the AMP HTML pages
It means Google AMP define the structure of the mobile page, it includes
AMP HTML: It means a new version / re-structure version of the website HTML including AMP standards or procedure.
AMP Cache: It means optimized content from the cache, it look like a CDN network.
Now, I have a question, Is Google AMP Faster Than Mobile Website?
Desktop = 100+
Mobile = 60
AMP = 21
You can see the difference between the Google AMP and mobile versions below:
The regular mobile version of a Verge news article (first) vs. the Google AMP version (second).
Now, how to start, right?
You can check the Google Search guidelines for AMP pages
If you need any assistance then feel free to Contact Us, we love to help you.