#1 it is a visual identity of your brand that offers clues about a company’s identity in the real world.
#2 it is a feeling of trust… and trust is a big reason why consumer initiates a relationship with your company.
#3. It can be graphically displayed or imaged about your services or products. This can be particularly important in cases where your business name does not fully explain what your business offers.
#4 A creative logo design express the overall aspect of the business. It express a business that is in growth means positivity, awareness means professionalism and reliability. It helps the business to stand out from the competitors business. It express the values and services of the company towards your potential clients.