Why Mobile Friendly Website Is Important For Digital Marketing

As a Strategic Design & Development Agency, we alway suggest the right or proper solutions to our potential clients to make their business profitable. In today’s market, a mobile friendly website is an essential for every business to develop a successful digital marketing strategy. There are many businesses started to optimize their website to be mobile friendly or responsive website, and are you? It might be possible that you are ignoring the importance of having a mobile-friendly or responsive website.


You should consider few things for responsive or mobile friendly website:

Mobile or Responsive Web Design Makes Your Website Mobile and Customer Friendly

What is Responsive Website Design and Development?

Did you know Responsive Design is good for SEO?

Small Business Mobile Marketing Tips

Mobile Marketing Pitfalls

Google is going to boost the mobile-friendly algorithm in May 2016

Which is the best option for website – Responsive Web Design or Adaptive Web Design?

Understand the concept of Responsive Web Design





You may be losing prospective leads and sales because your website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. You can check how mobile friendly your website is using Google mobile friendly tool. If you get a good score, then done! But if your website is not getting a good score, it means that it’s time for you to optimize your website for mobile.

Now, let’s discuss,

Why Mobile Friendly Website Is Important For Digital Marketing?

#1 In digital marketing, user engagement is a key point of success.

With the mobile website or responsive website, you can give a better user experience to the website user hence, they can more engage with your website and brand.

#2 In digital marketing, SEO is a critical factor for the success.

As per the Google – Google is going to boost the mobile-friendly algorithm in May 2016 so it gives additional SEO benefit to your site.

#3 In digital marketing, Local Search Optimization is an essential factor.

As per the Google study, Four in five consumers want search ads to be customized to their city, zip code or immediate surroundings. That’s one of the insights from new research on Local Search conducted by Ipsos MediaCT and Purchasedˆ.  You can also check Infographic: Understanding Consumers’ Local Search Behavior


#4 In digital marketing, the social media marketing strategy is a key element for the engage users.

We hope you are aware that most of the social tools are available as a Mobile App so when user click on any of our post from the social media, its redirect to our website and so we need a mobile or responsive site to give a better user experience.

Conclusion: Be Mobile Ready

As per above discussion, if you want more conversions and sales for your business, it is a must to have a mobile-friendly or responsive website.

Get Free In-Depth Consultation

We’d like to know more about how we can help you. That’s why we offer our web design clients free in-depth consultations. Unlike other web design service providers, we sit down with our clients and discuss what their business is and who their targets are. We believe it’s important to understand how your business works so we’ll know exactly how to help you using our website design and development services. Call us now or send us a message to schedule your free consultation on Digital Marketing & Website Design.

ABOUT THE AUTHOR, Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with "Branding", “Digital Marketing” and “Website Optimization”.

I'm passionate about the “Brand” since my college timing, I pursued my bachelor's degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.