What are the essential elements of Content Marketing?

When we use the word “Content Marketing Elements”, it includes entire Digital Marketing efforts, how? It includes your website content strategies, blog & article strategies, social media marketing strategies, video marketing strategies, marketing & advertising strategies, it means it’s a central aspect of your digital success. So now, it most important aspect to understand the essential elements of content marketing which are below:

  1. Define a Goal – What do you want to archive from it? Let’s discuss, We have planned our goal to increase our company presence (iVory Web Design), it means we need to spread the awareness of our company brand across the globe using the content marketing. What information or content need to use in awareness as we are providing Branding, Website Design & Development, Mobile Application Development and Digital Marketing Solutions. We are providing multiple services and how we make our goal? Every business owner or content manager has faced this kind of problem when they have started content marketing or promotion of their company, we know Benefit of digital marketing over local marketing and based on it, we create content marketing strategies for each individual service. We have defined our goal to promote the “Responsive Web Design” service and “Branding” service, now we are preparing the content for it.
  2. Define the target audience and combine your goal – Let’s discuss, we have decided our target audience is website design company and agency who are looking for outsourcing their website design and development work to India.
  3. Define the Content format – The content might be a blog post, article, white paper, case study, infographics, images or video. First, you need to define your campaign strategies. Let’s discuss, we have decided to promote “Responsive Web Design”, we have research on the Mobile Website and Mobile marketing and prepared a some content, specifically, we have created a blog post on our site with the images and video. We have also planned for Infographics for some of the content.
  4. Define Sales Funnel – There are three main steps define by iVory is Awareness, Evaluation, and Contacted. Let’s discuss, we have started our campaign for “Responsive Web Design”, we continuously observe the process and engagement of user on it. Based on the engagement, you need to know about the user and then evaluate it, in our campaign, we have a quick contact form so we can get them connected after the evaluation our criteria.
  5. Content Distribution Strategies – Based on the existing campaign and analysis of the campaign, we need to plan the content re-distribution strategies. Let’s discuss, we got few inquiries on our first campaign and lot’s of engagement of it. Now, it’s most crucial things to engage the existing users based on their interest so we have started to share our success stories with them.
  6. Continuous Measure of your campaigns activities and based on it adjust your content strategies to archive your goal

For your better understanding of each processing element, we have found a good resource by Curata, it is “29 Essential Content Marketing Metrics infographic”.
What are the essential elements of Content Marketing

India’s top Strategic Branding & Creative Website Design Agency

iVory Web Design & Branding Agency, a full-service website design & branding agency with offices in Ahmedabad and Baroda, is one of the Gujarat’s top website design & branding agency. Our services include advertising, marketing, business consulting, branding, logo design, corporate identity design, brochure design, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, social media marketing, SEO and Mobile Application Development. For the latest trends in website design and branding, contact iVory Web Design Private Limited today at 079-2762-2039 or visit www.ivorywebdesign.com.

ABOUT THE AUTHOR, Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with "Branding", “Digital Marketing” and “Website Optimization”.

I'm passionate about the “Brand” since my college timing, I pursued my bachelor's degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.