The Biggest Mistake Most Companies Make During a Website Redesign

Needless to say, all companies must pay attention to their website appearance. There will be the time to redesign the website. The problem is that most of them make terrible mistakes during the website redesign process. This task can be quite intricate as there are many things to consider. The excitement turns to nervousness as they need to create a plan and gather the while resources. Turning website redesign ideas into reality can be quite daunting sometimes. A website redesign is similar to a home construction project. People should read more advice and learn more details about the project. Not to mention they should avoid these biggest mistakes.

#1 Focus only on Search Engines Rank

Most people fall into this mistake. They only focus on the design. That means they want their site appears on the first page of any search engines only using a beautiful website design. They think that search engine optimization also becomes a significant role on their website redesign. There are many factors determine whether a website is visible in search results. There’s no promise for page one ranking. Focusing only on search engine rank isn’t a good strategy. Instead, people should pay more attention to the content. Both a well-designed site and engaging content will increase the rank on the search engine.

SEO Factors To be Consider:

Infographics SEO Technique in 2016

Infographics 2016 Google Website Ranking Prediction

Responsive Design is good for SEO

Google is going to boost the mobile-friendly algorithm in May 2016

Essential elements of Content Marketing

Importance of Video Marketing

Best Social Media Tips for Business agreed by Social Media Experts

2016 Content Marketing Predictions

#2 Lack of Knowledge

A confidence indeed helps people to redesign their site. However, it also requires a good understanding of how websites are built. Using a web developer or web designer is a better option. An expert can help people create a beautiful site. What about the web designer? He or she makes sure everything works appropriately. Even though people are able to build a site alone, the result won’t be quite satisfying. It’s important to hire a team of website professionals for the best result of the website design and development project. These experts are reliable. Not to mention they provide a warranty for their customers.

Website Design & Development Factors To be Consider:

Infographics Website Lead Generation Technique Responsive Web Design

6 steps to develop Website Information Architecture

Website Conversion Rate Optimization Mistakes Even Agencies Make

Website Strategies To Increase Sales

Responsive Web Design Makes Your Website Mobile and Customer Friendly



#3 Don’t Have Strategic Direction

It’s important to get the right blueprint of the website. Just like a home construction project, people should focus on the final outcome. They will fail without the right plan. In severe cases, they don’t even realize anything isn’t right until the redesigning process is done. In order to achieve the best business value, they must have a strategic direction based on their business goals. The most common direction or goal is to make the site approachable for customers. However, providing strategic direction for the site is quite intricate. The key is to focus on business objectives.

Strategic Website Design & Development Factors To be Consider:

10 Key Objectives for Designing the Creative Website with Strategies

#4 Being Unrealistic with Timelines

This is one of the biggest mistakes that people often make when it comes to website redesigning. Rushing the process often leads to disappointment. Instead, it should be done carefully. Patience is the key to a great outcome. At the beginning, they must be committed to a specific timeline. That means they will focus on this timeframe. This way, they can get a realistic time frame and have ample time to make some adjustments based on their necessities. Overall, avoiding mistakes in website redesigning can save much time and money. All companies should understand this well.

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ABOUT THE AUTHOR, Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with "Branding", “Digital Marketing” and “Website Optimization”.

I'm passionate about the “Brand” since my college timing, I pursued my bachelor's degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.