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Tag Archives: Brand Development Agency

5 branding strategies to choose an effective brand name

If you are starting a new business, then you should think of an effective company name; which will be your brand name in the future. We have also faced many difficulties when we were choosing our company name “iVory”;

  1. As per our location Ahmedabad, Gujarat – Our thoughts was People can easily remember our brand name and they can easily pronounce our company name.
  2. Advertising and Marketing purpose
  3. Government registration – We were not getting “iVory” registration so we have finalized “iVory Web Design Pvt. Ltd.”

How to choose an effective company name for the brand name?

iVory Branding Agency always explains some fundamental rules to choose the effective company name to their clients. We have developed a simple branding strategy for choosing an effective company name, brand name or product name. We always follow the rule “SUCCESS” which means Simplicity, Uniqueness, Combination with Creativity, Equity of brand and Straight Strategies.

Branding Strategy 1 – Simplicity

  • Your company name should have a proper meaning related to your products or services.

    We have selected iVory as our company name. The meaning of iVory related to the color name. This is the proper meaning for us as we need to play with the colors every day to make creativity. We have created creative meaning for our company Incredible,Versatile, Overabstract, Reliable and Yeasty.

  • You should choose a company name that people can easily remember rather than something complex and meaningless. You should try proper acronyms or abbreviations in your company name.
  • Your company name should be easily pronounced so it will easily spread through word of mouth.
  • You should have a proper website domain name related to your company.

Branding Strategy 2 – Uniqueness

To attract attention to your new business, you need a unique business name. Unique business names help business to stand out in a competitive market. We believe that; people enjoy new things and attract on your company products or services. Creative and exclusive business give a benefit that people will naturally give in to their interest and seek you out. You may not have something to proffer them now, but when the time comes, they will be remembering your unique brand name or say business name.

iVory Branding Agency helps to make your #brand more valuable

Branding Strategy 3 – Combination with Creativity

The key success factor in business is creative ideas, design and strategies. Creativity is one of the most crucial aspects of any business; either it is a small business or large business. It is derived from who you are; who you want to be and how the visitor or clients perceive you to be. It creates the “voice” for your company that reflects your company standards and culture.

  • You should have a creative brand identity design
  • Effective Marketing Material
  • Effective Web Presence
  • Effective Social Media Presence

Branding Strategy 4 – Equity of brand

Brand equity is a significant part of a business. It means the value of the company. It can refer to two understandings of company value, namely a strategic, subjective understanding or company equity as a financial, objective expression of the value of the company. It takes time, patience, and a great deal of effort to build positive brand equity of the company.

Branding Strategy 5 – Straight Strategies

  • The company needs an effective slogan or tag line related to business.
  • The company needs an effective vision and mission statement of your business.
  • The company needs to develop a yearly target e.g. 1, 3, 5 years with the proper tracking.
  • The company needs a straight business plan for 3 years.


Leading Brand Development Company in India Offers Cost Effective Brand Strategies

Digital branding is a brand engagement with key focus on communication via the web media or digital media. It includes what people see on the web media, especially website presence, hear from the social media websites and  feel means presentation of online company services or products.

iVory Web Design Pvt. Ltd. announced the launch of a new segmentation brand design (iVory branding agency) at Ahmedabad, Gujarat. iVory branding agency( provides complete brand design and development solutions to their clients; which includes brand development, brand design and  development strategies, Advertising Agency, marketing strategies, printing and creative web design services.

Due to advancements in web technology, every business industry is growing worldwide; hence iVory has decided to provide the 360 branding solutions to their client along with effective brand strategies, so they have started an independent unit of branding agency in Ahmedabad. The ivory branding agency has developed integrated branding solutions by combining effective business strategies, creativity and cutting edge technology capabilities to enhance their client’s brand value in short time with cost effective manner. The agency fosters long-term customer devotion by creating effective digital brand experiences that bridge the gap between offline (local market) and online (web) interactions.

iVory branding agency offers a full branding package which includes creative logo design agency, business card design, letterhead design, envelope design, brochure design, catalogue design, flyer design, billboard design, hoarding design, label design, package design, marketing material design, advertising material design, paper ad design, 3d character animation design, effective radio and TV ad design.

iVory Branding Agency helps to make your #brand more valuable

Why branding is the most important aspect in cutting edge technology?

Develop a strong brand identity is a crucial element in developing an effective business plan, business strategies, advertising and marketing plan. In today’s competitive world, it is more important than ever to promote of a business product or service. If you’re well known as an excellence service provider, then you will be encouraging repeat business from the existing clients based. Ivory believe that branding is a great way to promote a business products or services because people are busy and tend to adhere to awareness. If customers identify a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that business product or service again in the future and recommend to other people.

The power of Branding

“Brand simplicity drives confidence and performance”

Brand is one of the most important assets of your business to drive and differentiate your business.

The power of Brand Strategies

“Brand strategies that make a positive impact in the market”

The creative brands strategies to be genuine & bold require less money to be spent on promotions (advertising & marketing) over the medium to long term to generate and maintain brand value.

The Power of Brand Equity

“Brand equity associate with public valuation of a brand”

The power of a brand is a key driver of brand equity, so it’s essential that you need to measure that strength.