IndianBedsheet is a specialist in all kind of bed sheet manufacturing. They wanted to showcase their new manufacturing facility and share the story of their products and brand transformation with their valuable customers. We have started to work with the client from the beginning and changed the client’s existing logo (client suggested), marketing material and advertising material.
Brand voice is the tone in which you speak to and connect with your target customers.
Brand should have a strong voice, so that customers are attracting towards it.
There are three major things to define a strong brand – Visually, Verbally and Vision.
#1 Visually – It is includes Logo design, colors, conceptualization and branding design.
#2 Verbally – It is includes messages, tagline, slogan, jingles and marketing speech.
#3 Vision – it means your brand promise and it’s required a lot’s of R&D.
In general, when you are talking about the brand design or brand strategies towards the customer they understood that it means logo and visual identity. We understand the entire market scenarios and confused because visual identity is a initial part of strong brand design.
The art of marketing is the art of brand building.
When you start a company or brand marketing, what are the most important aspects?
How can you convey messages that attract the right customers, speak to their business and needs effectively and, even more so, enable you to stand out in a marketplace? The strong brand voice can make or break that relationship and they think of you on first.
Many companies get caught up in talking about they do, sell, offer or provides because their brand doesn’t speak what they want. In general, every business owner knows everything and they are under impression that they are providing best services / products in the market but this is not true every time. When you want to crash the market you need to build a strong brand voice. The strong brand voice connects your target customers towards your company from the competitions.
Brand voice needs to be consistent, authentic and convincing, even across audiences
Let’s start with an example for more details; we have been working with the manufacturing company in India. After completion of visual identity, we have started to work upon creating a brand voice.
#3 Radio jingles
#4 Identify benefit of product
#5 Marketing & Sales speech
#6 Effective messages for advertising – Why we are different?
#7 TV ads
After a long experience in branding agency, we have found that companies invest lots of money in logos design, brand design, advertising & marketing materials, packaging, and so on and then surprise why they are not getting the good results they expected or they might assume that they cannot get better outputs. We always ask simple question, had they invested in brand analysis or research along the way, their stories could have been quite different.
Let me explain real story – at our Ahmedabad office, we have a meeting with the client to discuss the brand design activity, during meeting we felt that the client had already working with other brand design agency and they are not satisfied with them. We have explained the brand design process along with brand analysis and strategy development but they couldn’t understand our process because they overwhelming that brand design mean good images and graphics design.
After few days they have called and they said can you does our new company brand design?
Yes and we have requested 15 days time for brand analysis and then start the project.
We have completed brand research and submitted the brand analysis report to them. You guess what happen, they aren’t interested to see the report and said we need to work upon the brand design. So, we have followed the client instructions and submitted the concept design accordingly our analysis and they liked it.
After few days, client has started demanding and said that we don’t need a visualization / conceptual work; we need to add better images which appeals to our business. We have tried our best to explain them for brand design process but they doesn’t understand, so that we have again followed them and created branding, advertising & marketing materials, packaging and so on.
As of now, everything looks good but they don’t satisfy with it; because competitor has worked accordingly their brand research and started to create a real brand identity in the market. Now our client said I want to learn branding from you.
Digital branding is brand engagement with a key focus on communication via the web. It is what people see on the web especially website, hear from the social sites, feel means presentation of online services / products and think about in connections.
iVory Web Design Pvt. Ltd. announced the launch of a new segmentation brand design (iVory branding agency) at Ahmedabad, Gujarat. iVory branding agency(http://www.ivorybranding.com) provides complete brand development solution to their clients; which includes brand development, brand strategies development, advertising solutions, marketing strategies, printing and creative design services.
Due to advancements in web technology, every business industry is growth worldwide; hence iVory has decided to provide the 360 branding solution to their client along with effective brand strategies, so they have started an independence unit of branding agency in Ahmedabad. iVory branding agency has developed integrated branding solutions by combining effective business strategic, creativity and cutting edge technologies capabilities to enhance their client’s brands value in short time with cost effective manner. The agency fosters long-term customer devotion by creating effective digital brand experiences that bridge the gap between offline (local market) and online (web) interactions.
iVory branding agency offers a full branding package which includes logo design, business card design, letterhead design, envelope design, brochure design, catalogue design, flyer design, bill board design, hoarding design, label design, package design, marketing material design, advertising material design, paper ads design, 3d character animation design, effective radio and TV ads design.
Why branding is most important aspect in cutting edge technology?
Develop a strong brand identity is a crucial element in developing an effective business plan, business strategies, advertisement and marketing plan. In today’s competition world, it is more important than ever to promote of a business product or service. If you’re well known as an excellence service provider, then you will be encouraging repeat business from the existing clients based. iVory believe that branding is a great way to promote of a business products or services because people are busy and tend to adhere to awareness. If customers identify a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that business product or service again in future and recommend to others people.
The power of Branding
“Brand simplicity drives confidence and performance”
Brand is one of the most important assets of your business to drive and differentiate your business.
The power of Brand Strategies
“Brand strategies that make a positive impact in the market”
The creative brands strategies to be genuine & bold require less money to be spent on promotions (advertising & marketing) over the medium to long term to generate and maintain brand value.
The Power of Brand Equity
“Brand equity associate with public valuation of a brand”
The power of a brand is a key driver of brand equity, so it’s essence that you need to measure that strength.
You never get a second chance to make a first impression
We are having a meeting with the many business owners in day to day basis for brand design concept thus concluded that now a day’s promoting business is not simple as the past.
In the last few years, the digital age has truly changed the way consumers interact with brands. That means there are a lot more opportunities and challenges when it comes to reaching your target consumers. The fundamental point consumers have educated and sophisticated.
Now come to the point why we need an agency for work, the simple points are below:
#1 provides you best guideline and direction regarding your project.
#2 having a great work culture, responsibility and discipline
#3 having a talented and creative team so you can get more creative work on time
#4 having diversified experiences for media (print and digital)
#5 having a huge experience in many industry / vertical so that they can share a better knowledge of market trend; its benefit to develop a strong strategies for your business
#6 helps you discover a creative picture of your brand.
#7 helps you take advantage of new technologies and resources.
#8 can save your money and time
The core advantages of an agency, a creative agency will have a dedicated team to work upon your project. They are having individual departments who can manage your project that specialize in their respective areas. For example, in brand design project, one team may handle entire visualization and graphics work, someone else may focus on content, and web team work upon the digital system.
iVory Web Design is a 360º branding agency that helps their client to create an engaging experience that builds their brand value. iVory having a standard service pattern which start with a digital strategy that evolves into a complete solution including creativity ideas, power of technology, and faith full marketing. iVory works with small to medium sized businesses and also works with leading brands.