Tag Archives: Brand Design

Shutdown the TMT manufacturing brand design work

Today, we have officially closed the TMT bar manufacturing brand design work. It’s really little bit sad moment for us to close the project before time, but we have to take a hard decisions, otherwise we will have to suffer a lot to doing their work.

We have officially announcement for closed TMT branding project; because we have received 4 calls from well-known branding agency for checking the reasons to shutdown. The agencies appreciate our branding work and they are more interested to know why we have closed TMT branding project.

We really believe on work with those who can understand the branding concept, everyone can do a graphics design but branding should be done by passion

We are aware with the client mentality for branding work and we know how to serve better services for their business growth through our branding strategies. In Ahmedabad, few of the companies believe in branding work because they are passionate about it and they know their benefits. We have worked with TMT bar manufacturing since December-2013 and we have tried our best to design their brand identity – iVory Branding work for TMT bar Manufacture Company

We don’t know the other branding agency working style but iVory branding agency has defined their own branding steps after years of experience. We personally believe that branding is a step by step method to archive your business goal, it includes

Brand Research Agency

We are working with those clients who can understand the branding not concentrate on graphics design work.

Importance of Brand Analysis in Brand Design

After a long experience in branding agency, we have found that companies invest lots of money in logos design, brand design, advertising & marketing materials, packaging, and so on and then surprise why they are not getting the good results they expected or they might assume that they cannot get better outputs. We always ask simple question, had they invested in brand analysis or research along the way, their stories could have been quite different.

Let me explain real story – at our Ahmedabad office, we have a meeting with the client to discuss the brand design activity, during meeting we felt that the client had already working with other brand design agency and they are not satisfied with them. We have explained the brand design process along with brand analysis and strategy development but they couldn’t understand our process because they overwhelming that brand design mean good images and graphics design.

brand-design-process-by-ivory-branding-agency

After few days they have called and they said can you does our new company brand design?

Yes and we have requested 15 days time for brand analysis and then start the project.

We have completed brand research and submitted the brand analysis report to them. You guess what happen, they aren’t interested to see the report and said we need to work upon the brand design. So, we have followed the client instructions and submitted the concept design accordingly our analysis and they liked it.

After few days, client has started demanding and said that we don’t need a visualization / conceptual work; we need to add better images which appeals to our business. We have tried our best to explain them for brand design process but they doesn’t understand, so that we have again followed them and created branding, advertising & marketing materials, packaging and so on.

As of now, everything looks good but they don’t satisfy with it; because competitor has worked accordingly their brand research and started to create a real brand identity in the market. Now our client said I want to learn branding from you.  

Why we need to hire an agency for brand design work?

You never get a second chance to make a first impression 

We are having a meeting with the many business owners in day to day basis for brand design concept thus concluded that now a day’s promoting business is not simple as the past.

In the last few years, the digital age has truly changed the way consumers interact with brands. That means there are a lot more opportunities and challenges when it comes to reaching your target consumers. The fundamental point consumers have educated and sophisticated.

Now come to the point why we need an agency for work, the simple points are below:

#1 provides you best guideline and direction regarding your project.

#2 having a great work culture, responsibility and discipline

#3 having a talented and creative team so you can get more creative work on time

#4 having diversified experiences for media (print and digital)

#5 having a huge experience in many industry / vertical so that they can share a better knowledge of market trend; its benefit to develop a strong strategies for your business

#6 helps you discover a creative picture of your brand.

#7 helps you take advantage of new technologies and resources.

#8 can save your money and time

The core advantages of an agency, a creative agency will have a dedicated team to work upon your project. They are having individual departments who can manage your project that specialize in their respective areas. For example, in brand design project, one team may handle entire visualization and graphics work, someone else may focus on content, and web team work upon the digital system.

 

iVory Web Design is a 360º branding agency that helps their client to create an engaging experience that builds their brand value. iVory having a standard service pattern which start with a digital strategy that evolves into a complete solution including creativity ideas, power of technology, and faith full marketing. iVory works with small to medium sized businesses and also works with leading brands.