Responsive Web Design and Google Rankings

Amit Patriwala
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Google has been very candid in that Google Search will give preferential ranking to sites that are mobile-friendly. The latest updates Google is going to boost the mobile-friendly algorithm in May 2016. Responsive web design is not a passing trend. It is easy to forget that online marketing strategies have two sides to them. First, sites need to have quality content. Second, the platform the content is posted on needs to be fully-functional. The best content is worth substantially less in the event mobile device users cannot view it.

Latest News in Google Rankings and the Hummingbird Algorithm

Hummingbird was released several weeks ago, and not much has changed for websites that have engaged in best practice regarding SEO techniques. In fact, many sites experienced improved rankings and conversion rates after Hummingbird. It is important to engage in SEO the right way the first time, and it is important to tweak strategies as necessary. Google has recognized the prevalence of mobile search. It is predicted that mobile search will surpass searches conducted on personal computers in the year 2014, which is only a few short weeks away. Businesses that want to build a powerful presence on Google need the right foundation. Responsive web design is a good place to start.

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What Happened to “Content is King?”

Quality content does not have to be deleted from an existing website. Instead, content can be slightly altered in order to be more mobile-friendly. Anchor text is still important. Different types of media including images and video are still important as well. Quality content is a necessity. It is also necessary that users can easily access quality content from a small screen on a smartphone. In a way, mobile devices can be analogous to a blank canvass. Adding the right content can be analogous to turning a blank canvas into a work of art.

A Few Takeaway Points for Top Ratings

Google Search has historically focused on relevancy. A site is not highly relevant to mobile device users if it cannot readily be viewed. Today, relevancy has two distinct parts. Both content and web design need to be functional in order to achieve top rankings.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.