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Mobile Marketing Pitfalls

Amit Patriwala

Everyone is hyped about mobile marketing now. The popularity of mobile phones and their increased functionality has resulted in the increased need to market products and services to mobile users. Businesses that are not marketing their brands on mobile platforms are losing out on a large market base.

Mobile marketing is a power marketing strategy for your business. However, if it is not used properly, it can result in penalties or poor returns in the volume of traffic to the site. Some of the most common mobile marketing pitfalls include:

Mobile Marketing Pitfalls Click To Tweet

#1 Failure to include an auto-sync solution to your website.

We all understand the importance of keeping the information on your website up to date and fresh. However, many business owners forget to update the information on their mobile websites when they update their primary websites. One of the easiest ways of ensuring that the mobile website is updated as you update your primary website is by including an auto sync solution. Your mobile users will otherwise have access only to out of date information or the stale information and are not likely to return to your website. Its most important factor when you develop a mobile site and also understand Why Do You Need Professional Website Design Agency for your design and development?

#2 Slow loading times

One of the most common mistakes made in website design for mobile devices is using pieces to make the website or failing to condense the files used for the website. The result is a website that takes a long time to load. Such websites are notorious for being the most common cause for increased bounce rates. Users attempting to visit your website are more likely to give up and search for a website that loads much faster. You can also check the how to improve website performance.

#3 Using a generic template for your mobile website

Many business owners will spend a lot of time and money in the design and layout of their websites. However, few are willing to spend as much time and effort on ensuring that their mobile websites are just as attractive as their primary websites. The thought and effort you have put in developing your brand on your primary website will be lost on potential clients who are trying to access your website on their mobile phones. You will, therefore, be losing out on a large market base. You can also check creative website design & development case study for better understanding.


#4 Using a layout that is not friendly to mobile browsing

Browsing on a mobile phone is a completely different experience from browsing on your computer or laptop. You use your fingers and small keys on your keypad to navigate web pages. Some business owners don’t take this into account when designing their websites. They include features such as drop down menus that make it difficult for mobile users to navigate the website.

It is important to take your time to ensure that your mobile website offers a good browsing experience. You can check What is Responsive Website Design? and Advantage of Responsive website or mobile website.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.