Importance of Video Marketing

Amit Patriwala
award-winning-website-design-agency

Why online video marketing?

In today’s competitive business edge, everyone tried to find our potential customers wherever they are. Everyone knows that their competitors are already working hard to get the same customers from the niche market. As per the market trend, every business is putting an extra effort to find and connect with the customers on social media. They can reach their prospects and customers on social media by holding contests, offering giveaways, using paid advertisements, joining groups where their potential customers are and engaging with them, and so on. Do you think these activities get client trust and confidence for your business products or services? Yes, somehow (almost 15-20%) it’s attracted the customer’s interest towards your business products or services but not getting a 100% returns from it. Video Marketing is a 100% powerful digital marketing strategy to get more customers towards your company. Video helps to create an engagement, trust, curiosity and confidence towards your business products or services.

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Importance of Video Marketing:

  • Videos increase consumer understanding of your business product or service by 74%
  • Now, 60% buyers are spending money after watching video for business products or services online
  • Every day 100 million internet users watch an online video for their requirement
  • Video ads are most popular and 60% of companies are doing it
  • 50% of consumers watch business related videos on YouTube once a week
  • An average user spends about 16 minutes 49 Seconds watching online video ads every month
  • 80% of internet users remember the creative video ads
  • 26% of users look for detail information after viewing a video ad online
  • After visiting a creative video ad, 12% of viewers purchase the specific products or services
  • 80% of your online customers will watch a video while only 20 Percent will actually read content

Creative Video Helps:

  • You can easily build your community with video presence
  • You can build your YouTube channel and easily tell your unique stories to your potential customers / clients
  • You can engage more customers / clients on Facebook, We believe video is  very powerful tool to build a new customers / clients
  • You can get more response on Twitter; we believe that video message gives you 91% more viewer.
  • You can get more Visibility on Google+; we believe that Google loves Video content.
  • You can build strong professional identity on LinkedIn;

Popular Video Formats:

  • Testimonials or Customer Stories
  • Product overviews
  • Company or Business introduction videos
  • Video Tutorials
  • Popular Interviews
  • Celebrities endorsing the brand
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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.