The Importance Of Product or Brand Design In Competition

Amit Patriwala

The product design or say a brand design is most important for every business in today’s competitive edge. We know if product design looks good then and then it attract the consumer and then it sales into market means “Jo Dikhata Hai Wohi Bikta Hai”.

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Why a product design or brand design is most important for business?

In reality, an effective brand design can be the difference between a business sales lead or not, and many business owners don’t even know it. The most important reason is that effective product design / brand design can help increase your sales and market value.

The effective Product design or Brand design can play a vital role in making a stronger brand if you are having perceptions of your business. It means when your business grows the people having a trust on your product or brand.

The true value of a product design or brand design lies in the view of the target audience. It reveals the consumer’s knowledge about the existence of the product or brand and its repeated exposure of the design draws instant attention from people.

The ultimate goal of a product or brand design is to win the hearts and minds of your target consumers. Once you have done that, you have achieved what is called “brand recognition”. This means your target audience knows the product or brand well enough to know what they may or may not say, and what they may or may not look like.

Why do we need to hire an agency for brand design or product design work?

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How the Branding Agency or Brand Consultant contribute to product or brand consistency?

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The designing a logo, envelope and letterhead; doesn’t mean a ton if the consumer doesn’t have a great perception of the company. However, good brand design can help build a solid foundation for a brand. If a brand has a product that is designed to make the consumer happy, don’t create or use anything that could do otherwise.

The Branding Agency or Branding Consultant can also contribute to branding through creating work that is consistent with the views and perception of the client’s company.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.