Google has enhanced Rich Snippets features, adding Rich Cards for movie and recipe websites. Google has announced their enhancement on rich snippets, the way webmasters can mark up their pages to better user experience in their search results. They are calling it Rich Cards.
As per Google:
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.
Google said Rich Cards, We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.
- You can check which fields are essential to markup in order for a rich card to appear.
- You can check preview revamped Structured Data Testing Tool of how the rich card might appear in Search
- Use the Structured Data Testing Tool to see errors as you tweak your markup in real time.
You can also check how many of your rich cards are indexed in the new Search Console Rich Cards report. They have shared the photos:
Rich Cards Error:
Rich Cards Enhancement: