Essential Tips for a Small Business Website

As a Creative Strategic Website Design Agency, first, we understand the goal of your business website and at this moment, we do not consider any elements of the website. We believe that good design is essential to attract customers and keep them engage for your brand. After 10 years of experience in creative design and development field, we will share our ideas to make a small business website more creative and attractive so that business can make their brand presence effectively and get benefit from it. You should ask Top 5 Questions to Ask Yourself When Building a Business Website.

Essential 10 Tips for a Small Business Website

#1 User navigation

It should be simple and eye cache so website user can easily understand the website structure.

#2 Effective “Call to Action”

It should be on top of the part and footer area so website user can easily contact you for any of business product or service requirement.

#3 Effective Website Banner

It should be a prime place where a user comes to your site, it should be informative and attractive as per your business because after seeing it, a user might understand your business easily. You can decide the website strategy, it might be the rotating banner with your services or products or static image with the description of products and services.




#4 Website Structure

It might depend on your business industries, it might be 1 column, 2 column or 3 column structure based on the information. You should make sure that everything is unique on the main page. There are many companies who make the column for “About Us” section and then also make the same content on “Footer” area.

General Structure for Website:

#4.1 “About Us” section

#4.2 “Testimonial” section

#4.3 “Product or Service” section

#4.4 “Company Achievements” section

#4.5 “Blog / Article” section

#4.6 “Quick Inquiry form” section

#4.7 “Footer” section



#5 Responsive or Mobile Friendly Website

Google has been very candid in that Google Search will give preferential ranking to sites that are mobile-friendly. The latest updates  Google is going to boost the mobile-friendly algorithm in May 2016. Google appreciates it and rewards you with a high ranking with a usable website. With Responsive Web design, you will not have different Web design for desktop and mobile and so your visitors will not get frustrated by not getting the information they require. People who have a poor experience on your site leave, never to return again, and some negatively influence would-be visitors. Low traffic affects your ranking negatively.

#6 Website Conversion Rate Optimization

The Website Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a web page – click to check Website Conversion Rate Optimization Mistakes Even Agencies Make.  The CRO has mostly affected your marketing efforts, and we are strongly believing that you don’t want to do that. There are many criteria which affected the CRO activity, the most common, you should a knowledge about how to Improve Your Website Performance and How to make a Website to Increase Conversions.

#7 Effective Strategy for Social Media Marketing

With effective social media marketing strategy, you can show all your business activity around your circle (Friends, Family members, and business associations) and make your company product or service awareness. You can check Best Social Media Tips for Business agreed by Social Media Experts.

#8 SEO technique

  • Relevant Content Creation
  • Keyword / Phrase Reseach
  • Website Updating
  • Relevant Link Building
  • Social Media Integration
  • Blogging
  • Responsive or Mobile Website
  • Website URL restructuring

You can check details at SEO Technique in 2016.


Creative Website Design Work View Our Work


#9 Local SEO technique

#9.1 You need to register your business with Google My Business and Bing Local Business.

#9.2 You need to create your social media pages for Google+, LinkedIn, FaceBook, and Twitter.

#9.3 Optimize your website for local Keyword

#10 Regular monitor the website and social media accounts

Get Free In-Depth Consultation on Small Business Website

We’d like to know more about how we can help you. That’s why we offer our web design clients free in-depth consultations. Unlike other web design service providers, we sit down with our clients and discuss what their business is and who their targets are. We believe it’s important to understand how your business works so we’ll know exactly how to help you using our website design and development services. Call us now or send us a message to schedule your free consultation on Small Business Website.

ABOUT THE AUTHOR, Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with "Branding", “Digital Marketing” and “Website Optimization”.

I'm passionate about the “Brand” since my college timing, I pursued my bachelor's degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.