e-Commerce Strategy: How to make a Profitable eCommerce Website

Amit Patriwala
how-to-make-a-profitable-ecommerce-website

How to make a Profitable eCommerce Website and Ensure Maximum Traffic Converting into Business Lead

Planning to establish your very own eCommerce website? Want to ensure that a lot of people visit it and bring business to you? Do you want to know which e-commerce platform is right for you? If you think there is absolutely no difference between the designs of an ordinary website and an eCommerce website, then you surely know nothing about the latter. While you don’t need to pay a lot of attention to an ordinary website, you need to put in a lot of efforts in an eCommerce website.

What is an eCommerce website?

It is nothing but a virtual place on the internet, where trading of goods, as well as services, takes place. A lot of business transactions happen on this electronic network, which is the internet. All the transactions of the business happen between consumer to business, business to business, consumer to consumer and even business to consumer, depending upon the purpose of the website. An eCommerce website is what you call an e-store (electronic store).

If you are planning to establish such a website, here are some of the best tips for you to get the maximum leads to make your business stand as well as survive.

Proven Strategy to make a Profitable eCommerce Website:

#1 Ensure that you have signup buttons:

Signup buttons are quite essential on an eCommerce website. It is necessary for you to have those to get more members for your website.

#2 Don’t forget the concept of landing pages

This is not related to your website, but it can bring in a lot of fruitful results to improve your business.

#3 Make sure that you allow the customers to buy without pressurizing them to register

You don’t need to pressurize the customers to register on your website; give them the freedom to be one-time customers as well.

#4 Keep the navigation as easy as possible

Navigation has got to be easy to ensure that people keep coming back to you.

#5 Segregate categories

Use different categories for different products.

 

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#6 Mention all the charges, including the hidden ones

Don’t forget to mention the hidden costs on the purchases made by the customers.

#7 Don’t forget the terms and conditions

Terms and conditions allow your customers to know more about you.

#8 Give a personal touch to their ‘window-shopping’ experience

Let them have their browsing history to give a personal touch to their shopping experience.

#9 Flaunt your partners to impress the crowd

Ensure that they know about your partners.

#10 Put the SALE on display

Attract the customers with the concept of SALE.

#11 Email Marketing

Setup the promotional email marketing strategy for existing customer and new register customer.

#12 Give a personal touch

Send the birthday wishes and anniversary wishes to existing customer.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.