Web Design Strategy: Does Website Design Really Matters for Lead Generation?

Lucky were those people who created a website and were not worried about the design of it as the visitors did not pay much heed to it also. Gone are those days (long gone actually), when people did not disapprove of the over flooded web page or didn’t get disturbed with the too much fluorescent color scheme as well. We all know that there ain’t any scope of such websites now, but Creative Strategic Website Design really matters for the lead generation which helps to engage the website user and increase the website conversation ratio.

A web design is now considered as the most important feature of every website and plays a vital role in building trust with the visitors and turning them into customers. It is now rarely seen that companies do not bother their website design thinking that their long purchased mail lists might help them boost their customer growth. However, they are absolutely wrong as the design is an important part of lead generation and inbound marketing.

Does Website Design Really Matters for Lead Generation?

The Web is now a battlefield for all the companies who decide to give their business a boost through the internet. However, you need to engage with people and gain their trusts so that you can actually enjoy enhanced profits and sales.

A creative strategic web design is all that is needed to make people decide whether they want to surf through your website or not. If you are planning to get your web designed smartly, then you are going to have all of your content in the right place and the customers will know where to look at for what they are seeking. The design is not all about your color and art that you put up on your homepage; it is furthermore than just a style. It is the journey of user experience that sets your online business luck.


Here is one point to be taken care of: it is not just your homepage that needs to be designed in a good way. All of your pages must be smartly designed and optimized. Yes, the homepage, in particular, should be simple yet eye catching for the visitors so that they can come back to your web page again and again.

We reside in a world where people rely more on smartphones than their brains. This is why they tend to search anything within a matter of seconds for it. This raises the need of a well-optimized mobile website. If you wish to make your online business run then you need to make sure that you have a well-optimized mobile website or responsive website. This makes it accessible for people and thus, traffic is driven to your business. The Responsive Web Design Makes Your Website Mobile and Customer Friendly.


A creative strategic website design really matters for lead generation. It takes some milliseconds for people to set an impression of your website. Thus, you don’t even have an entire minute to play your game. This means that your website design is what encourages people to enter your website or vice versa. Make sure that you design your website carefully and with a deeper intellect.

ABOUT THE AUTHOR, Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with "Branding", “Digital Marketing” and “Website Optimization”.

I'm passionate about the “Brand” since my college timing, I pursued my bachelor's degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.