Digital Marketing Strategy: Consistent Brand Presence on Social Media

Amit Patriwala
consistent-brand-presence-on-social-media

Consistent brand presence on social media platform is significant. The internet and digital marketing are continuing to explode to generate and analyze marketing ROI. It is surprising to know that most of the businesses need to make social media channel a top priority. Nonetheless, with thousands of businesses, creating a social profile and yet standout in the completion in the global market is slightly confusing. So how you create this consistent presence? There are certain factors, which may help in maximizing your consistency, potential and assist in a long-term growth with the aid of social media brand marketing strategies.

Not every company is same, and this is what makes your brand unique than your competitors. How do you want the audience to see your brands is up to you. How you also respond a great deal. Conveying a brand voice on social media reflects what your business is about and helps your audience to make a bond with your products and services. It is an important aspect. You have to connect with your audience while keeping it consistent through the channels you select. You have to remember that there is no right and wrong as long as you are consistent.

Consistent brand presence on social media is important. It is essential that you remember this since everything you do on social media defines your brand’s identity. Your profile portraits what you want your audience to feel about you and your brand.

Factor to be considered to make Consistent Brand Presence on Social Media

#1 Consistent – Business Tagline / Slogan / Business Address / Phone number

To have a Consistent Brand Presence on social media, you need to have a tagline and have to stick to it. While you are responding to the comments, you need to ensure that your responses are similar across the channels. People have their preferred social media channel, and regardless of which one they choose, your voice should appear as it’s one person’s saying. Keep your tone the same.

#2 Brand Awareness

Educating your audience is important. You have to teach and remind them to follow you. If you provide them with the content that is updated and is creative, your audience will never forget your brand. You have to give users with real value.

#3 Brand Engagement

Engagement is one of the most important aspects. You have to make sure that your audience is engaged and reach your posts consistently if you want to achieve safe and efficient results. Let the user know what they need to follow you on an individual platform. In short, let them KNOW!

#4 Brand Presence & Brand Voice

Don’t neglect your audience and your social media profile. If you are active and then neglect it, it will give a wrong impression and people will soon lose interest. We know that you may be busy, but everyone is busy. However, you need to keep your profile updated with new and fresh content as much as possible. Your brands need this consistency and audience response, which social media channels can provide.

It is ideal that you make your content creative and update your profile as much as possible with useful data to make sure that people know you are there. Do not neglect your audience is the key to having a consistent brands presence.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.