Digital Marketing: Multi Channel Marketing Strategies for your business

Multichannel marketing is the technique of networking with your prospective customers. It helps you establish your presence in the niche market.

The main objective of multichannel marketing is to get the response from the customers by using various platforms and providing ease to the customers to buy.

With the evolution of technology and internet, there are many more options available than before and the best example is a mobile-friendly e-commerce website and mobile application. The consumer is smarter now, they use various modes rather than going to the store physically to make a purchase. Anything they want is just one touch away!

Why Multichannel Marketing?

We know that the entire business depends on its customer base. Without one, the survival of a business is almost impossible. It aims at reaching consumers through various means to build a wide range of potential customer base. This makes it reach out to the customers needs. To achieve success, it is important to know the wants of the customer. Observation of each marketing platform, and continuous follow-up and review is necessary.

Better results and sales:

It increases the chances of feedback about the overall performance from the wide customer base as the communication and interaction is carried out via various communication platforms. The wants and demands of the customer and the areas of improvement are highlighted with this feedback.

Higher revenues:

More and more customers could be reached by using diverse communication platforms. This diversity leads to more sales of goods and services and increases in revenues. If the brand is endorsed only on the internet, it is less likely to reach the people who do not have access to it or who is not a frequent user. If it is only advertised on mobile applications, the people who do not own a smartphone could not be reached. Hence, usage of proper and diverse platforms is very much essential so as to reach out to a wider range of customers.

Understanding customers:

The response and reaction of the customer give a better feedback about areas of improvement and knowing the customer’s expectations. It helps to come up with better products matching to the needs of the customer.

How to Start Multichannel Marketing?

For your brand awareness, you don’t know where is your potential customer so it is very important to establish an effective multichannel platform and engage them.

Multichannel Campaign Management:

It allows companies to communicate offers to consumers across social media, websites, direct mail, mobile marketing (SMS & Whatsapp marketing), and email. Digital marketing, which is always connected with campaign management, is crucial to increase the number of customers.

Advanced analytics:

It is an independent analysis of data using advanced techniques typically to discover deeper understandings, makes estimates, or generate endorsements. Advanced analytic techniques like data mining, forecasting, visualization, semantic analysis, graph analysis, sentiment analysis, grid and cluster analysis, statistics, simulation, event processing helps in knowing the needs of the users.

Marketing mix:

It facilitates marketers on maximizing returns on their marketing overheads by defining campaigns through numerous offline and online channels.


The quality of the customer service is very much important, but it is not enough. Consistency in delivering not just the same but better services is more important. A quality customer experience is one of the most powerful tools to beat the competitors.

Use tracking tools:

Know about every single click, download and install of your customer. Some services allow companies to track every minute detail about their users. Do an in-depth analysis on behaviors and online profiles of your users/customers. This data will provide you information about when to market and how we market. The more you know them, the better your products get marketed.

Get Free In-Depth Consultation on Multichannel Marketing

We’d like to know more about how we can help you. That’s why we offer our web design clients free in-depth consultations. Unlike other web design service providers, we sit down with our clients and discuss what their business is and who their targets are. We believe it’s important to understand how your business works so we’ll know exactly how to help you using our website design and development services. Call us now or send us a message to schedule your free consultation on the multichannel marketing technique.

ABOUT THE AUTHOR, Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with "Branding", “Digital Marketing” and “Website Optimization”.

I'm passionate about the “Brand” since my college timing, I pursued my bachelor's degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.