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Did you know Responsive Design is good for SEO?

Amit Patriwala

Most of the people doing Responsive Web design are doing it to tap into the fast-growing Smartphone-user market, but did you know that responsive Web design is also good for search engine optimization? Google is going to boost the mobile-friendly algorithm in May 2016

Google appreciates it and rewards you with a high ranking with a usable website. With Responsive Web design, you will not have different Web design for desktop and mobile and so your visitors will not get frustrated by not getting the information they require. People who have a poor experience on your site leave, never to return again, and some negatively influence would-be visitors. Low traffic affects your ranking negatively. You can also Understand the concept of Responsive Web Design.

Did you know Responsive Design is good for SEO? Click To Tweet

If you have two different websites (a mobile website and a desktop website), it is difficult to keep the content unique given that such things as your contacts and the products/services you sell remain constant. Search engines will accuse you of duplicate content. This is Grey Hat SEO and you cannot escape punishment with today’s Google Panda. With Responsive Web design, you will use the same content with no consequences. Not have to generate separate content for different websites save you valuable time and effort which you can then dedicate to running your business. You can also check Mobile Marketing Pitfalls

Google recently confirmed that it considers mobile optimization for mobile searches when ranking websites. The SEO efforts you make to optimize your website for PC will also positively affect your mobile search ranking. You can also check how to Improve Website Performance for better user experience?

With Responsive Web design, you will be sure of at least one original line; the back link from your main website. The link to your main site is also a link to your mobile site when you go for responsive Web design. Mobile websites have not yet fully penetrated the marketplace and so you need all the backlinks you can get.

If your mobile website is able to achieve its target of attracting targeted traffic, the increased popularity will attract webmasters who will look for link exchange opportunities. This will further improve your ranking in SERPs.

You should go for solutions that help with SEO because SEO means high ranking in search engine results pages (SERPs). Most surfers only consider what is high up in SERPs, mostly because of the erroneous belief that what ranks high is of a higher quality and because they are often in a rush.

Other than helping you with SEO, responsive design is also important because it means you will not lose customers as a result of poor navigation and low speeds. Research has shown that people who have a hard time going through your website or who are frustrated by low speeds soon give up. Responsive Web design means you do not have to invest in mobile apps and it means you only need one website for users on mobile phones and PCs.

You can also visit our responsive website design portfolio at responsive website design agency in Ahmedabad.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.