How to develop a strong brand voice?

Amit Patriwala
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Brand voice is the tone in which you speak to and connect with your target customers.

Brand should have a strong voice, so that customers are attracting towards it.

There are three major things to define a strong brand – Visually, Verbally and Vision.

#1 Visually – It is includes Logo design, colors, conceptualization and branding design.

#2 Verbally – It is includes messages, tagline, slogan, jingles and marketing speech.

#3 Vision – it means your brand promise and it’s required a lot’s of R&D.

In general, when you are talking about the brand design or brand strategies towards the customer they understood that it means logo and visual identity. We understand the entire market scenarios and confused because visual identity is a initial part of strong brand design.

The art of marketing is the art of brand building.

brand-design-agency-in-india

When you start a company or brand marketing, what are the most important aspects?

How can you convey messages that attract the right customers, speak to their business and needs effectively and, even more so, enable you to stand out in a marketplace? The strong brand voice can make or break that relationship and they think of you on first.

Many companies get caught up in talking about they do, sell, offer or provides because their brand doesn’t speak what they want. In general, every business owner knows everything and they are under impression that they are providing best services / products in the market but this is not true every time. When you want to crash the market you need to build a strong brand voice. The strong brand voice connects your target customers towards your company from the competitions.

Brand voice needs to be consistent, authentic and convincing, even across audiences

Let’s start with an example for more details; we have been working with the manufacturing company in India. After completion of visual identity, we have started to work upon creating a brand voice.

brand-design-process-by-ivory-branding-agency
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#1 Tagline

#2 Slogan

#3 Radio jingles

#4 Identify benefit of product

#5 Marketing & Sales speech

#6 Effective messages for advertising – Why we are different?

#7 TV ads

 

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.