When we got a call for Digital Marketing Consulting, we always discuss the usability aspect of the website. It means your website design should be more user-friendly. The most of the website user understand the meaning of user-friendly means top navigation or site navigation and it’s not sufficient for getting good business or lead. The user-friendly website is critical for the success of any business. The good user-friendly website can improve the performance of your website and increase your chances of success in competition, indirectly, it can boost company sales and revenue for your business.
As a Creative Strategic Website Design Agency, we define the term “user-friendly” as
The website design should not only look creative but also provide a seamless user experience for website user. It means to increase the website usability is about making it easy for the website user to find the appropriate information they need quickly and easily. The overall website strategy to implement the user-centric information navigation approach.
Top Creative Strategy To Make Your Website More User-Friendly
#1 Highlight your Logo on Website
The business logo is an important part of your business brand and it should place on prominent place on the website.
#2 Website Color Scheme or Website Visually Appealing
The Website must reflect your brand color. The website should clean and modern appearance so the website user can stay and check for product or service.
#3 Website Fonts, Photograph & Content Strategy
When choosing fonts and photography for your website, you must think your target audience and your brand message. The photography must reflect your business promise to user’s mind because effective photography conveys the better message without any words. In Advertising, you can use proper photography to attract more website users.
The website content should proper format so that website user can easily read and understand it. The content headline standards (H1, H2 & H3), Highlight few terms (Bold, Italic) and most important spacing of the content.
#4 User Navigation – Website Menu and Site Structure
The website navigation should be easy to understand and highlight the core business aspect.
#5 Website Information Architecture
In today’s competitive market, we need to add more information and resources on the website to attract the target user. At this time, your website information architecture should robust and user-centric. You can check 6 steps to develop Website Information Architecture.
#6 Implementation of Call to Action Strategy
We believe that lack of contact information on the website creates a negative impact on website user’s mind. You should implement the various call to action strategies on the website to engage the user for future updates, like email subscription form, product interest form.
#7 Responsive Or Mobile Friendly Website
Your website must Responsive or Mobile Friendly so that your mobile user couldn’t suffer from bad website experience. You can check Infographics Website Lead Generation Technique Responsive Web Design and Responsive Web Design Makes Your Website Mobile and Customer Friendly.
#8 Remove 404 links
The 404 Error page or broken links create a negative impact on the website visitor’s mind and also it don’t look professional.
#9 Website Performance
We know that the website visitor engagement is a key success of your business and that’s why we need to improve the performance of the website. You can check the article how to Improve Your Website Performance?
#10 Browser Consistency
We don’t know the website user’s browser so it’s the most important aspect to check the website in the different browser. The website should give the same look and feel user experience for all the browser which gives a huge impact on user accessibility.
Get Free In-Depth Consultation
We’d like to know more about how we can help you. That’s why we offer our web design clients free in-depth consultations. Unlike other web design service providers, we sit down with our clients and discuss what their business is and who their targets are. We believe it’s important to understand how your business works so we’ll know exactly how to help you using our website design and development services. Call us now or send us a message to schedule your free consultation on Creative Strategy To Make Your Website More User-Friendly.