Creating an Online Advertisement Strategy

Amit Patriwala
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These days, more and more small businesses are developing online advertising and marketing strategies. Today, we are discussing the online advertisement strategies to grow your business. Many people are often confused about the difference between online advertising and marketing so let’s discuss the basic about the online advertising and marketing.

What is online advertising?

In the most basic of definitions, online advertising is the promotion of a product or services or brand via any form of paid electronic media e.g. FaceBook Ads, Google Ads.

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What is online marketing or digital marketing?

In the most basic of definitions, online marketing is the larger umbrella in which you find internet advertising, and it includes website, blog, search engine optimization (SEO), search engine marketing, email marketing, social media marketing, text message (SMS), content marketing and video marketing.

In last months, with more customers shopping online than before, online advertisement strategies is one of the best way to attract more online user towards your company products, services or brand. Let’s discuss the online advertising strategies, how can you archive more users?

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1. Identify your target audience

You need to do a little brainstorming about your company products or services and then make a note for target audience; it includes age range, sex, professionals, locations and competitor analysis.

2. Creative Online Advertisement which attract your target audience

It’s more important factor that when user see your online advertising they eager to see what you are doing.

3. Competitor Analysis

You need to know about your competitor and check their advertising style. You need to create a creative concept of your advertising so you can get a benefit out of it.

4. Budget

It’s a more crucial aspect of any small business because you should at least run an online advertising campaign for 3 months. Based on monthly statistic you need to improve online advertising strategies, it might be possible you can’t get much traffic or sales from the 1st month so you need to change the online advertising media e.g. FaceBook to Google PPC etc.

5. Tracking the weekly or monthly activity of your online advertising campaign

You should track the weekly or monthly activity of your online advertising campaign and make the online advertising strategies for next online advertising campaign. Whether you want to reach out to new potential clients or bring previous customers back to your business, an online advertising strategy is essential in today’s marketplace.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.