In technology era, every business owner thinks smart to invest in Advertising and Branding. We have done a survey with 30 business owners and their respective staff who are looking for an advertising and marketing planning. As per the survey, 55-60% business owner doesn’t know about the advertising strategies. They said they are doing an advertising (hoarding, billboard, banners, digital marketing) when their business season coming, and they were getting enough business from it.
Let’s talk about the corporate business advertising strategies for upcoming years:
As Advertising Agency, we always explain three basic advertising terms to our clients.
- ATL (Above the line):
ATL activity starts at regional, national or world level, and targeted mass audience. It includes tv advertising, radio advertising, cinema advertising, bigger hoarding and regional or national newspaper advertising.
- TTL (Through the line):
TTL is a purely brand engagement activity through ATL & BTL Advertising strategies. iVory Advertising Agency specially defined Social Media Marketing, Video marketing and Mobile Marketing in to TTL activity.
- BTL (Below the line):
BTL activity starts at the micro level (person to person, person to group). It includes flyer, brochure, marketing material, email marketing, telemarketing, local newspaper advertising, bus or rickshaw advertising, traffic barricades and traffic booth.
Top 4 advertising strategies for upcoming years by iVory advertising agency in Ahmedabad
Advertising Strategy 1: Focus on Direct Sales
Define Advertising Budget (10%) and Direct Sales Budget (45-55%).
Advertising Budget: It’s about creating a brand awareness in the market. It won’t be generating any sale out of it.
Direct Sales Budget: It is a sales process and it includes every expense to the company.
Advertising Strategy 2: Focus on Digital Media
7% budget reserve for digital marketing, it includes Facebook paid advertising, Twitter paid advertising, Google paid advertising and Linked In paid advertising. Why social media marketing is so important for business?
5% budget reserve for video marketing.
3% budget reserve for mobile marketing. How to create online advertising strategies?
Advertising Strategy 3: Focus on effective communication
It’s a crucial factor for any business. It helps the company to give a planned, clear, comprehensive, and consistent message to your audience, staff, investors, and business associates.
Advertising Strategy 4: Focus on creative advertising and marketing material
The creative advertising and marketing material creates a long lasting effect on the target audience, which will be generating a sale. You can see the creative advertising design concept