Corporate branding is a simple psychology and science brought together Company Identity and Loyal Customer.
We have discussed corporate branding concept with 10 well-known companies who has inquired for enhanced their corporate branding work. We strongly believe that the small business company owner doesn’t believe in corporate branding because of their limitation of available funds and opportunities.
Corporate branding is essential for any business, larger, medium, small, business to consumer or business to business.Why Corporate Branding / Business Branding are importance? Click To Tweet
Why Corporate Branding / Business Branding are importance?
- Brand Awareness
- Corporate Identity
- Getting Loyal Customer
What is Brand Awareness?
Everyone trying to their best to sell their product and service in the niche market but 80% of business is not successfully survived in the market due to competition. The main reason is for it less brand awareness in the target audience.
Let’s discuss the simple scenario for brand awareness, today I have seen a one simple hoarding on the road about the food supplier – “They are providing a FREE home delivery for the food”. I’m thinking on it, the food supplier having a less margin of their profit due to competition and, moreover they provided FREE home delivery. How can they earn from it? What is their profit margin?
Now, the main point arises, they are doing a brand awareness of their product using the hoarding as they don’t have a website or local marketing guys. What is the impact of their brand in people? Let’s start with me, I have tried to call them and booked a 1 Kg. apple and they have provided it within a 1 hour and fewer prices
Let’s start with me, I have tried to call them and booked a 1 Kg. apple and they have provided it within a 1 hour and also on lesser prices than my local vendor. I saw that the company person has its own uniform with their company branding on it. My neighbor asked for why this person comes at home? I simply replied it, I have ordered fruits from their company and person coming for delivered the fruits and they impressed. The company has started to create their Brand Awareness in Local market.
The early stage of corporate branding for a small or emerging company is a key to business… Click To Tweet
What is Corporate Identity?
Corporate branding gives a strong brand identity your business. It includes company logo design, slogan, visualization (colors and fonts) and mascot design. The most of the companies believe that they need a same corporate identity as their competitor and they are wrong because they are promoting their competitors.
Let’s discuss one real time scenarios of our client “Fudler’s” – You can see their Corporate Branding Work
We have visited their restaurant last week and interact with presence audience; 10 out of 10 people said they remember their logo and identify them easily and they easily remember their slogan or tagline “Food lovers”. Our client has captured the niche market within a 6 month and now they are a well-known brand in their area.
iVory Web Design & Branding Agency, a full-service website design & branding agency with offices in Ahmedabad and Baroda, is one of the Gujarat’s top website design & branding agency. Our services include advertising, marketing, business consulting, branding, logo design, corporate identity design, brochure design, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, social media marketing, SEO and Mobile Application Development. For the latest trends in website design and branding, contact iVory Web Design Private Limited today at 079-2762-2039 or visit www.ivorywebdesign.com.