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Corporate Branding

Amit Patriwala

Corporate branding is a simple psychology and science brought together Company Identity and Loyal Customer.

We have discussed corporate branding concept with 10 well-known companies who has inquired for enhanced their corporate branding work. We strongly believe that the small business company owner doesn’t believe in corporate branding because of their limitation of available funds and opportunities.

Corporate branding is essential for any business, larger, medium, small, business to consumer or business to business.

Why Corporate Branding / Business Branding are importance? Click To Tweet

Why Corporate Branding / Business Branding are importance?

  • Brand Awareness
  • Corporate Identity
  • Getting Loyal Customer

What is Brand Awareness?

Everyone trying to their best to sell their product and service in the niche market but 80% of business is not successfully survived in the market due to competition. The main reason is for it less brand awareness in the target audience.

Let’s discuss the simple scenario for brand awareness, today I have seen a one simple hoarding on the road about the food supplier – “They are providing a FREE home delivery for the food”. I’m thinking on it, the food supplier having a less margin of their profit due to competition and, moreover they provided FREE home delivery. How can they earn from it? What is their profit margin?


Now, the main point arises, they are doing a brand awareness of their product using the hoarding as they don’t have a website or local marketing guys. What is the impact of their brand in people? Let’s start with me, I have tried to call them and booked a 1 Kg. apple and they have provided it within a 1 hour and fewer prices

Let’s start with me, I have tried to call them and booked a 1 Kg. apple and they have provided it within a 1 hour and also on lesser prices than my local vendor. I saw that the company person has its own uniform with their company branding on it. My neighbor asked for why this person comes at home? I simply replied it, I have ordered fruits from their company and person coming for delivered the fruits and they impressed. The company has started to create their Brand Awareness in Local market.

The early stage of corporate branding for a small or emerging company is a key to business… Click To Tweet


What is Corporate Identity?

Corporate branding gives a strong brand identity your business. It includes company logo design, slogan, visualization (colors and fonts) and mascot design. The most of the companies believe that they need a same corporate identity as their competitor and they are wrong because they are promoting their competitors.

Let’s discuss one real time scenarios of our client “Fudler’s” – You can see their Corporate Branding Work

logo design agency

We have visited their restaurant last week and interact with presence audience; 10 out of 10 people said they remember their logo and identify them easily and they easily remember their slogan or tagline “Food lovers”. Our client has captured the niche market within a 6 month and now they are a well-known brand in their area.

vehicle branding

Corporate branding conveys a uniform quality, reliability, and experience. Click To Tweet

You can also check our Corporate Branding Work and branding success story.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.