Which are the most common mistakes in the branding process?

Amit Patriwala
importance-of-brand-design-in-business

#1 it is not a simple and creative

The brand design concept is simple and creative so target audience will easily understand our brand.

#2 Inconsistencies

Branding is all about consistency in branding theme. Logos, text, font and colors: these need to all be consistent across the branding process.

The clients are not understand the meaning of branding, so what they assumed it’s a graphics design work and we need to have a better images / graphics on the material. As a branding agency you need to explain the benefit of consistency in design or theme.

Why we need to hire an agency for branding or brand design work?

#3 Clients are impatience in middle of the branding process; because they don’t want to invest a time in branding material, advertising material and marketing material

You need to explain the branding process to client before start the project. The goal of branding, properly conceived and executed, is to become an overnight success in 1 or 2 years, not next month.

#4 Clients are losing trust on agency

We don’t saying that agencies are always right. The agency is working hard to meet your company goals; so don’t lose your trust from them. You can always discuss the problem and situation with them so you can get more creative work.

#5 its presence in online and offline market

In today’s era, it’s most important that you need to build a digital branding.

The clients do not understand the importance of digital presence so you need to explain them about the website, online marketing, social media and digital ads.

#6 decides the printing, advertising and marketing agencies on starting of the branding process

It’s a most fundamental part that you need to hire all the agencies once so you can get faster result or hire a once agency who can provide all the support.

 

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.