These days, more and more small businesses are developing online advertising and marketing strategies. Today, we are discussing about the online advertisement strategies to grow your business. Many people are often confuse about the difference between online advertising and marketing so lets discuss the basic about the online advertising and marketing.
What is online advertising?
In the most basic of definitions, online advertising is the promotion of a product or services or brand via any form of paid electronic media e.g. FaceBook Ads, Google Ads.
What is online marketing or digital marketing?
In the most basic of definitions, online marketing is the larger umbrella in which you find internet advertising, and it includes website, blog, search engine optimization (SEO), search engine marketing, email marketing, social media marketing, text message (SMS), content marketing and video marketing.
In last months, with more customers shopping online than before, online advertisement strategies is one of the best way to attract more online user towards your company products, services or brand. Lets discuss the online advertising strategies, how can you archive more users?
iVory helps to make your #brand more valuable
- Our process start from Brand Research and Analysis
- We understand your requirement and provide you best branding strategies solutions
- We love to make your brand more valuable through our branding strategies and creative ideas
- We work with you as a your internal team and provide you best branding solutions
- iVory is a Indias 1st digital agency who providing all in one solutions under one roof; which includes branding, advertising, marketing, website design, graphics design, printing and digital marketing
1. Identify your target audience
You need to do a little brainstorming about your company products or services and then make a note for target audience; it includes age range, sex, professionals, locations and competitor analysis.
2. Creative Online Advertisement which attract your target audience
Its more important factor that when user see your online advertising they eager to see what you are doing.
3. Competitor Analysis
You need to know about your competitor and check their advertising style. You need to create a creative concept of your advertising so you can get a benefit out of it.
Its a more crucial aspect of any small business because you should at least run an online advertising campaign for 3 months. Based on monthly statistic you need to improve online advertising strategies, it might be possible you cant get much traffic or sales from the 1st month so you need to change the online advertising media e.g. FaceBook to Google PPC etc.
5. Tracking the weekly ormonthlyactivity of your online advertising campaign
You should track the weekly or monthly activity of your online advertising campaign and make the online advertising strategies for next online advertising campaign. Whether you want to reach out to new potential clients or bring previous customers back to your business, an online advertising strategy is essential in todays marketplace.