Advantages of a Mobile Website over Mobile Application

Amit Patriwala

Develop a mobile website to strengthen your online presence. As the number of mobile searches and transactions increase, having a mobile website means your site is available to anyone, anytime, using any type of device. This gives customers the most up-to-date information about your business at their fingertips.

Mobile devices are highly used by businesses to strengthen their presence among the maximum target market. As most of the population are using smartphones and tablets in daily routine, businesses need to focus on the right medium to establish and flourish their presence by using mobile devices. Let’s discuss the example, when you are at home or on the road and you need a specific type service, what you are doing, open your cell phone and search for it – right? You are getting lots of search result and you are checking their sites, if their site is not user-friendly means mobile friendly, then you leave the site and choose the another one from the list. This kind of scenario also happening with us and that why every business thinking for a mobile friendly website.


Generally, there are two options available i.e. mobile websites and mobile applications to develop a presence on mobile devices. It is important to understand the right medium that can take your business to a higher population by helping you to achieve individual goals. A mobile website is a website which is compatible with different browsers, platforms and screen sizes, it’s responsive website. On the other hand, mobile web applications are apps that are downloaded into the device to access the content, whenever required.

If you are planning to invest in mobile development services, you can consider certain factors on which the right decision can be made for your business. Let’s discuss with iVory Web Design for your mobile development needs, we will provide you the free consultation for the mobile development process.

What I need to choose mobile website or mobile app? Click To Tweet

The factors can be the choice of mobile website or mobile application:

#1 target market

#2 the available budget

#3 the essential features you require and most importantly, the business objectives behind investing in mobile web development. To help you make the decision, you can consider the following comparison between mobile websites and apps.:

#4 the most importantly, the business objectives behind investing in mobile web development.

The 4 important factor for choosing mobile website or mobile app Click To Tweet

To help you make the decision, you can consider the following comparison between mobile websites and mobile application:

  1. Availability: The sites are easily accessed via a mobile browser of all types of handheld devices which have internet connectivity. On the other side, mobile apps need to be downloaded on the device before the site is viewed and accessed for different purposes. In mobile application, you need to develop a different application for different mobile technology e.g. Apple, Android and Windows
  2. Compatibility: The mobile sites are compatible with all types of mobile devices but the apps are designed to be accessed from specific mobile devices. This restricts the percentage of users to access your business information.
  3. Upgrades: The users can access to your upgraded website whenever they require without any inconvenience. However, the mobile apps can be updated manually by the user, whenever a new update happens.
  4. Accessibility: The mobile users can access to your website easily by writing your domain name in the address bar. On the other hand, they have to search for your mobile app in the apps store.
Advantages of a Mobile Website over Mobile Application Click To Tweet

The above points may help you to make up your mind in selecting the right option for your business type. If you still don’t reach the conclusion, you can take the help of iVory mobile development team. They will examine the important factors and will recommend you to develop a solution that meets your requirements and budget limits.

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iVory Web Design & Branding Agency, a full-service website design & branding agency with offices in Ahmedabad and Baroda, is one of the Gujarat’s top website design & branding agency. Our services include advertising, marketing, business consulting, branding, logo design, corporate identity design, brochure design, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, social media marketing, SEO and Mobile Application Development. For the latest trends in website design and branding, contact iVory Web Design Private Limited today at 079-2762-2039 or visit

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.