5 branding strategies to choose an effective brand name

Amit Patriwala

If you are starting a new business, then you should think of an effective company name; which will be your brand name in the future. We have also faced many difficulties when we were choosing our company name “iVory”;

  1. As per our location Ahmedabad, Gujarat – Our thoughts was People can easily remember our brand name and they can easily pronounce our company name.
  2. Advertising and Marketing purpose
  3. Government registration – We were not getting “iVory” registration so we have finalized “iVory Web Design Pvt. Ltd.”

First you need to understand the meaning of branding? what is branding?

How to choose an effective company name for the brand name?

iVory Branding Agency always explains some fundamental rules to choose the effective company name to their clients. We have developed a simple branding strategy for choosing an effective company name, brand name or product name. We always follow the rule “SUCCESS” which means Simplicity, Uniqueness, Combination with Creativity, Equity of brand and Straight Strategies.

You need to understand why Brand Name is crucial for your business?

Branding Strategy 1 – Simplicity

  • Your company name should have a proper meaning related to your products or services.

    We have selected iVory as our company name. The meaning of iVory related to the color name. This is the proper meaning for us as we need to play with the colors every day to make creativity. We have created creative meaning for our company Incredible,Versatile, Overabstract, Reliable and Yeasty.

  • You should choose a company name that people can easily remember rather than something complex and meaningless. You should try proper acronyms or abbreviations in your company name.
  • Your company name should be easily pronounced so it will easily spread through word of mouth.
  • You should have a proper website domain name related to your company.

Branding Strategy 2 – Uniqueness

To attract attention to your new business, you need a unique business name. Unique business names help business to stand out in a competitive market. We believe that; people enjoy new things and attract on your company products or services. Creative and exclusive business give a benefit that people will naturally give in to their interest and seek you out. You may not have something to proffer them now, but when the time comes, they will be remembering your unique brand name or say business name.

Why we need to hire an agency for brand design work?


Branding Strategy 3 – Combination with Creativity

The key success factor in business is creative ideas, design and strategies. Creativity is one of the most crucial aspects of any business; either it is a small business or large business. It is derived from who you are; who you want to be and how the visitor or clients perceive you to be. It creates the “voice” for your company that reflects your company standards and culture.

  • You should have a creative brand identity design
  • Effective Marketing Material
  • Effective Web Presence
  • Effective Social Media Presence

Branding Strategy 4 – Equity of brand

Brand equity is a significant part of a business. It means the value of the company. It can refer to two understandings of company value, namely a strategic, subjective understanding or company equity as a financial, objective expression of the value of the company. It takes time, patience, and a great deal of effort to build positive brand equity of the company.

Branding Strategy 5 – Straight Strategies

  • The company needs an effective slogan or tag line related to business.
  • The company needs an effective vision and mission statement of your business.
  • The company needs to develop a yearly target e.g. 1, 3, 5 years with the proper tracking.
  • The company needs a straight business plan for 3 years.

You need to understand Important of brand analysis.

India’s top Strategic Branding & Creative Website Design Agency

iVory Web Design & Branding Agency, a full-service website design & branding agency with offices in Ahmedabad and Baroda, is one of the Gujarat’s top website design & branding agency. Our services include advertising, marketing, business consulting, branding, logo design, corporate identity design, brochure design, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, social media marketing, SEO and Mobile Application Development. For the latest trends in website design and branding, contact iVory Web Design Private Limited today at 079-2762-2039 or visit www.ivorywebdesign.com.

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Author: Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with “Branding”, “Digital Marketing” and “Website Optimization”.

I’m passionate about the “Brand” since my college timing, I pursued my bachelor’s degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.