Importance of Brand Name

The term “Brand Name”, most of the people aware that it is a company or organization name. This is not true. The true meaning of “Brand Name” is a feeling of customer about your company or organization or say business. It includes many parameters

1. Hearing – It’s a customer experience about your business and they recommended to real world.

2. Thinking – How the customer think about your business? E.g. cost effectiveness, support

3. Looking – It’s basically quality of services, post sales activities or customer services.

importance of brand name

Let’s go with live scenarios, just think that you want to purchase a new shirt whether it’s online shopping or local market shopping. As a normal human, I will ask my colleague or relative for the best option (Hearing). Then I will go to online shopping or local market shopping and make my decision based on company. I’m thinking for a cost effectiveness purpose with quality (Thinking). Also, checking for replacement policy and product services support (Looking).

So how do you start building a strong “Brand Name”? or Importance of Brand Name in Competition?

As a Branding Agency, we always give you a suggestion that “You cannot build a Brand Name overnight. It may take time for customer to position your business within their mind as their only choice for a product or service.

iVory Web Design always explain below few essential things to their clients before they decide their brand name. We called it SUCCESS (Simplicity, Uniqueness, Combination with Creativity, Equity of brand, Straight Strategies)

iVory Branding Agency helps to make your #brand more valuable


  • Brand Name should have a meaning related to your products or services.
  • Brand Name should be easily remembered by target customer rather than something complex and meaningless.
  • Brand Name should be easily pronounced so it will easily spread through word of mouth.
  • You should have a proper domain name related to your brand for digital branding.


Just as your business should have a unique selling preposition to make out yourself from your competitors, your brand name should also manifest that which is distinct from the others.


  • You should have a creative logo design for your brand as people can recall your brand name after seeing it.
  • You should have a creative marketing material (Letter head, cover design, envelop design, brochure design and email signature).
  •  You should have a creative website design for your business.
  • You should have a social media presence (Facebook, Twitter, LinkedIn and Google+) with the creative social media profile pages.


Brand equity defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or brand equity as a financial, objective expression of the value of the brand.


  • Your brand name should stand out from the crowd, by which I’m referring to your closest opponent. After all, a large part of your business concerns will revolve around these few.
  • You should have a clear vision statement of your business.
  • You should have a clear mission statement of your business.

Vehicle Company Brand Design Case Study

Restaurant Branding Case Study

Food on Vehicles Branding Case Study

Cotton Manufacturing Company Branding Case Study

TMT Bar Manufacturing Branding Case Study

Corporate Branding

Corporate branding is a simple psychology and science brought together Company Identity and Loyal Customer.

iVory Branding has discussed with 10 well-known companies which they inquired for their corporate branding work. The small business owner doesn’t believe in branding because of limitation of available funds and opportunities.

Corporate branding is essential for any business, larger, medium, small, business to consumer or business to business.

Why Corporate Branding / Business Branding are importance?

  • Brand Awareness
  • Corporate Identity
  • Getting Loyal Customer

What is Brand Awareness?

Everyone trying to their best to sell their product and service in the niche market but 80% of business are not successfully survived in the market due to competition. The main reason is for it less brand awareness in the target audience.

Let’s discuss the simple scenario for brand awareness, today I have seen a one simple hoarding on cross road about the food supplier – “They are providing a FREE home delivery for the food”. I’m thinking on it, the food supplier having a less margin on their profit due to competition and moreover they provided FREE home delivery. How they can earn from it? What is their profit margin?


Now, the main point arises, they are doing a brand awareness of their product using the hoarding as they don’t have a website or local marketing guys. What is the impact of their brand in people? Let’s start with me, I have tried to call them and booked a 1 Kg. apple and they have provided it within a 1 hour and fewer prices then my local vendor. I saw that the person has uniform and having branding on their motor vehicles. My neighbor asked for why this person comes at home? I simply replied for food deliver and they impressed.

Early stage of corporate branding for small or emerging company is a key to business success.

iVory Branding Agency helps to make your #brand more valuable

What is Corporate Identity?

Corporate branding gives a strong brand identity your business. It includes company logo design, slogan, visualization (colors and fonts) and mascot design. The most of the companies believe that they need a same corporate identity as their competitor and they are wrong because they are promoting their competitors.

Let’s discuss one real time scenarios of our client “Fudler’s” – You can see their Corporate Branding Work


We have visited their restaurant last week and interact with live audience; 10 out of 10 people said they remember their logo and identify them easily and they easily remember their slogan or tag line “Food lovers”. Our client has captured the niche market within a 6 month and now they are a well-known brand in their area.

Corporate branding convey a uniform quality, reliability and experience.

You can also check our Corporate Branding Work and branding success story.


Creative Branding Material

Branding is a passion work

iVory is a well-known branding agency in Ahmedabad. Today, we are showing some of our branding work with the branding case studies so you can get more idea about the branding and why its important in competitive edge. iVory personally believe that creative branding materials set you brand apart from the competition; and allow your target audience to differentiate between your company brand and competitor. iVory believe that depend on the business branding materials are varies but the identity of company is remains top in the industry.

Branding Work for Vehicle Manufacturing Company:


Click – Vehicle Company Brand Design Case Study

Branding Work for Restaurant:


Click – Restaurant Branding Case Study


Branding for Food on Vehicle Company:


Click – Food on Vehicles Branding Case Study

iVory Branding Agency helps to make your #brand more valuable

Branding for Cotton Manufacture Company:


Click – Cotton Manufacturing Company Branding Case Study

Branding for TMT bar Manufacturing Company


Click – TMT Bar Manufacturing Branding Case Study


iVory Branding Agency helps to make your #brand more valuable

Why is social medial marketing so important for business?

The easiest answer, you can show all your business activity around your circle (Friends, Family members and business associations) and make your company product or service awareness.

iVory team research said 90% of good business start from the nearest circle and it’s expand gradually with the help of them.

In past few years, every business owner sent the greetings on festival to their relative or nearest circle for best wishes with their company information.

How many are agreed with me that they doing a traditional marketing for their business?

It’s a necessary thing when we are not connected with each other on internet; but now social media gives a better options and easy facility to engage users on social platform.

Social Media Marketing is a new look of traditional Word of Mouth Marketing.

iVory Branding Agency helps to make your #brand more valuable

Why use the social media platform for business?

  1. You can spread your business awareness to your nearest and dearest people.
  2. You can get more new potential clients from it and spread your business across the globe.
  3. You build a customer loyalty on social platform which increase your sales on timely manner.
  4. It’s a best Advertising and Marketing tool; you can easily share a new coupons, discount information and product or service information.
  5. It’s a less time consuming and gives a better result, if we will make it on proper way.

There are many social media platforms are available now a day; but it’s most important to choose right social media platform for your business.

Today, we will discuss the FaceBook, Twitter and YouTube as its most Famous and widely use in the internet.

The social media platform statistics


  • No. of Users: 1.19 Billion Worldwide
  • iVory believed that 95% of your circle uses the FaceBook at least 4-5 times in a day.
  • It’s User friendly – User can easily create a post, upload their images and engage more users.


  •  No. of Users: 271 Million Worldwide
  • iVory believed that 40% of your business circle uses the Twitter at least 5-6 times in a day.
  • It’s a little bit tricky as User can write only 140 character message on it. It’s generally used by professionals.


  • No. of Users: 1 Billion Worldwide
  • iVory believed that 70% of your circle uses the YouTube at least 2-3 times in a day
  • It’s widely used Video Marketing platform. You can also check Importance of Video Marketing 

iVory Branding Agency helps to make your #brand more valuable