Free Website Audit Tools to improve your website digital presence

Today, iVory Web Design is launched a new Website Audit Tools for their clients so they can check their website digital health.

You can check the sample report – iVory Branding Agency Website Audit Report.

Check your website digital health – Free iVory Digital Marketing Audit Tool

Website audit result:

  1. Website Speed information

  2. Website page size

  3. Website load information

  4. On page SEO information

  5. Top Words on the website

  6. Copy Analysis

  7. Code Analysis

  8. Social Analysis

  9. Mobile Analysis

  10. Link Analysis

  11. Root Domain Link Analysis

  12. Domain Analysis

After completion of website audit you can get the task list to improve your digital presence.

Part I – Get success in Social Media Marketing Strategies

Goal + Target + Strategies + Interaction + Identify = Success in Social Media + Up your Brand + Generate a Sell

iVory Web Design getting a tons of inquiries for digital marketing every day, so we have decided to provide basic digital marketing guideline to our user’s. It’s a total 10 part of social media guideline and will post one by one on every week.

Ask few questions to you before start a social media activities or finding a digital marketing agency:

  1. Why social media is necessary for your business?
  2. What is goal in social media marketing?
  3. What are your target audience / industries?
  4. What is your strategies for interact with people
    • Best time to post or share
    • Content strategies
    • Identify the right person and start engaging them with your company brand
    • Group discussion
  5. Is your website user friendly?
  6. Do you have a blog in your website? Or are you using Free WordPress blog or ?

 How to start Social Media Marketing?

  1. Identify your social media marketing budget
  2. Identify your location
  3. Create industry specific content
    • Company introduction
    • Product or Services information
    • Images
    • Video
    • Achievements’
    • Client testimonials
  4. Start a analysis of social market
  5. Keyword Research
  6. Local business registration in Google+
  7. Time allocation

Step 1: Start with FaceBook for 3 weeks:

  1. Create your FaceBook business page
  2. Create profile image with proper call to action
  3. Follow the target audience
  4. Interact with target audience in their post or discussion
  5. Post a relevant content with proper image
  6. Highlight your website in your post
  7. Highlight your keywords in your post
  8. We suggest you to add at least 2-3 new post every day
  9. We suggest you to share and follow the respective person
  10. Don’t invest money in advertising

Step2: Analysis of FaceBook

  1. Start engagement after 1st week
  2. You need to analysis of your target keyword every week
  3. Find a best time to post
  4. You need to target at least 100+ likes and 250+ industries specific users

Step 3: Start with LinkedIn for 4 weeks

  1. Create your LinkedIn profile page 
  2. Add your skill in to it
  3. Create your company profile page
  4. Join the group
  5. Connect with respective people
  6. Post at least 1 activity daily basis
  7. Interact with people’s activity

Step 4: Analysis of LinkedIn

  1. You can also connect your Twitter account with LinkedIn so it will sync.
  2. Analysis of target people – check their engagement with LinkedIn, check their post, check their connections and groups
  3. You can target at least 200+ target industries people

Step 5: FaceBook & LinkedIn Groups after 6-7 weeks

  • Start a conversation with group and highlight your products or services

 If you need any assistance regarding Digital Marketing or Social Media Marketing Strategies then free feel to call us at India – 91.792.762.2039, USA – (480) 409-1416 and UK – +44 (0) 203 290 4456 or email us at [email protected]

You can also Download PDF version – Part I – Get success in Social Media Marketing Strategies

The importance of Creative Website Design for business

Today, we have end with our survey for creative website design for business. The outcomes are very strange.

Our survey questionnaires for creative website design importance for business:

We are not doing this survey for any specific business or industry; it is a common survey who are looking for products or services online in Ahmedabad.

Q-1: How did you find your requirement for your products or services on internet?

Option 1: Google

Option 2: Yahoo

Option 3: MSN or Bing

–          70% people said that they are used

–          22% people said that they are used

–          6% people said that they are used

Q-2: Do you use your mobile or computer to find the companies for your requirement?

Option 1: Computer

Option 2: Mobile

Option 3: Computer & Mobile

–          30% person said they are used their computer 

–          48% person said they are used their mobile phones

–          22% person said it’s depend on the place means they used both

Q-3: Are you looking for top 10 links or going for 2nd and 3rd page?

Option 1: Yes

Option 2: No

 –          73% people said they are relying on top 10 links

–          27% people said they are checking up to 3 pages

Q-4: What information you are looking in to site?

Option 1:  Product / Service details

Option 2: Product / Service details along with the company details

–          82% people said that they are checking company details

–          12% people said that they check the product and service details

–          6% people said that they are checking both

Q-5: What are the criteria to select the right company for your requirement?

Option 1: Attractive website with respective information

Option 2: Informative website

Option 3: Well-known Company

–          78% people said they made their buying decision based on the website; it includes good home page, detail of services, quality assurance and prices. Many of the people said, we can’t rely on well-known companies because they don’t consider us for small amount. They don’t have any interest in informative site.

–          18% people said they are interested to place an order with well-known company but they don’t have a significant impact on people so we are moving towards attractive website that has place proper information. They don’t have any interest in informative site.

–          %4 people said that they are working with well-known companies only.

Q-6: how you start to interact with you company?

–          35% people said after sort list of 2 or 3 companies, they are checking their social media presence FaceBook and Google+ and then make a call or inquiry.

–          45% people said they make an inquiry with 4 to 5 companies and check their response. After getting a response, they are checking the prices and offers. They are selecting that company who having a great response time along with creative website.

–          20% people said that they made their buying decision after face to face meeting with the selected companies.

Q-7: Creative website companies having a huge price difference in their services and products?

Option 1: Yes

Option 2: No

–          90% people said “No”

–          10% people said that approx 2-5%.

In competition edge, everyone needs a website but on cheaper rates so the smart companies are make a template for them. It won’t create a much effect on your users or visitors. The good design doesn’t need to speak, it quietly relies on its creativity to compete with everything.

Benefit of digital marketing over local marketing

What is digital marketing?

In general terms, digital marketing is the promotion of company products, company services or brand using one or more of the various digital channels, such as email marketing, smart phones, social networks, SMS marketing, calling , etc.

What is local marketing or traditional marketing?

The local or traditional marketing is the promotion of company products, company services or brand using one or more of the various media like printing, television, radio and personal meeting.

The digital marketing and local marketing is share similar objective to attract customers and make your company brand value.

Benefit of digital marketing v/s local marketing

  • It is cost effective
  • It is start with the strategies and can measure everything online
  • Easily setup engagement with the target users/customers/clients
  • You can analysis the result anytime and make your decision
  • It’s a long term planning so proper strategies gives desire results in future as well
  • Social media strategies and planning also gives a proper results

Why Digital marketing is important?

  • Your potential customer / client can try to get your information online
  • Your digital presence convey a proper message to your potential customer / clients
  • You can get more customers / clients visibilities online
  • You can spread the products or services awareness using your social channel
  • You can build a strong customers / clients relations online
  • Over the time your sales is boost using effective strategies

Based on our research and analysis of customers / clients for Digital Marketing Essential:

  • 74% people said that they can interact with the companies after review their website and FaceBook page.
  • 46% people said that they can interact with the company’s products and services after checking the reviews.
  • 21% people said that we always check the companies local presence using the some references and then interact
  • 85% people said that we can check the companies establishment years with the clients portfolio and then interact
  • 89% people said that we can always work to with the well-known company.