Improve Your Website Performance

There are millions of articles and tools available for boost your website performance. There are four areas where you need to focus on improving your website performance or improve your website performance:

  1. Hosting server
  2. Web server
  3. Server side scripting (it means website development technology e.g. Java, PHP, .Net or much more).
  4. Front end performance

As a developer, I understand when I have written front-end performance and you are thinking that the entire site handled by backend / server side scripting then why I have written it. I agree with you that entire site is handled by backend / server script but the front end has their own HTML / CSS / JavaScript and many elements which required in website development. In this article, the main focus on front-end performance, how you can check with your development team or development company or development agency. It might be useful for you to better understanding of the front-end process. The popular front-end framework is Bootstrap, Foundation, MDL (Material Design Lite is the official framework by Google) and much more.

Quick a question,

Why focus on front-end performance?

You know that website visitor can only see the front end of the website, they don’t interest into backend interface or programming. We know that the website visitor engagement is a key success of your business and that’s why we need to improve the performance of the front end.

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Steps to check website performance:

Step 1: Open the Chrome browser and then press F12 key

Improve Your Website Performance

  • You can check the website speed
  • You can check the resource, it includes CSS, JavaScript, and Images of the site
  • You can check the HTTP request and response time

You can also check your website in Google Page Speed

Step 2: Hosting server performance

You need to little bit information about your hosting server, check a few things before hosting your site. It includes what is the performance of the server (hardware information), you need to know the uptime of the server, what is the load capacity of the server. You can check the report via Google Web Master Tool, you need to go to your site settings -> Crawl Errors -> Server Connectivity


Step 3: Web server performance

We know that if our hosting server is good then our web server is good. Still we need to cross check our web server performance because it’s a crucial element to execute the entire operation of our website. We also know that you don’t have an access the web server but you can check the performance using some tools, it’s a remote tool like Fiddler or HTTPWatch to analyze and monitor HTTP traffic.

Step 4: Check the image size and format (.JPG, .PNG or other)

You need to check the images on the site and check the load time of each image. In general, for banner images, it’s a large size image (approx. 1000 * 400 px) so we need to optimize it with proper file format so it will be load faster.

Step 5: Minify your CSS and JavaScript

You need to know the little bit more about minify website CSS and JavaScript, it’s a minification, it’s process of removing extra space and unnecessary characters from the file without affecting the functionality.

Step 6: Check the in-line CSS and JavaScript

You need to avoid the written inline CSS or JavaScript code in front-end.  You can check the site using W3C Standards

Step 7: Use CSS sprites to reduce HTTP requests

A CSS Sprite is a combination of smaller images into one big image. To display the correct image, you adjust the background-position CSS attribute. Combining multiple images in this way reduces HTTP requests.

Step 8: Check the 404 errors on the site

You can use online tools to check the 404 errors or broken links on your site.

Step 9: Use server-side compression to reduce file sizes

You can use server compression method Deflate and gzip to faster page load.

Step 10: Enable the Caching

You can also enable the browser cache to speed up the website load. Browser caching can help by storing some piece of data on their local machine, it includes images, CSS, and JavaScript. It means when they coming back to our site second time few data will be derived from the local so less load on the server.

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ABOUT THE AUTHOR, Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing.

My blog is about all the things to do with "Branding", “Digital Marketing” and “Website Optimization”.

I'm passionate about the “Brand” since my college timing, I pursued my bachelor's degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.