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Creating an Online Advertisement Strategy

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These days, more and more small businesses are developing online advertising and marketing strategies. Today, we are discussing about the online advertisement strategies to grow your business. Many people are often confuse about the difference between online advertising and marketing so lets discuss the basic about the online advertising and marketing.

What is online advertising?

In the most basic of definitions, online advertising is the promotion of a product or services or brand via any form of paid electronic media e.g. FaceBook Ads, Google Ads.

What is online marketing or digital marketing?

In the most basic of definitions, online marketing is the larger umbrella in which you find internet advertising, and it includes website, blog, search engine optimization (SEO), search engine marketing, email marketing, social media marketing, text message (SMS), content marketing and video marketing.

In last months, with more customers shopping online than before, online advertisement strategies is one of the best way to attract more online user towards your company products, services or brand. Lets discuss the online advertising strategies, how can you archive more users?

iVory helps to make your #brand more valuable

1. Identify your target audience

You need to do a little brainstorming about your company products or services and then make a note for target audience; it includes age range, sex, professionals, locations and competitor analysis.

2. Creative Online Advertisement which attract your target audience

Its more important factor that when user see your online advertising they eager to see what you are doing.

3. Competitor Analysis

You need to know about your competitor and check their advertising style. You need to create a creative concept of your advertising so you can get a benefit out of it.

4. Budget

Its a more crucial aspect of any small business because you should at least run an online advertising campaign for 3 months. Based on monthly statistic you need to improve online advertising strategies, it might be possible you cant get much traffic or sales from the 1st month so you need to change the online advertising media e.g. FaceBook to Google PPC etc.

5. Tracking the weekly ormonthlyactivity of your online advertising campaign

You should track the weekly or monthly activity of your online advertising campaign and make the online advertising strategies for next online advertising campaign. Whether you want to reach out to new potential clients or bring previous customers back to your business, an online advertising strategy is essential in todays marketplace.

Importance of Video Marketing

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Why online video marketing?

In todays competitive business edge, everyone tried to find our potential customers wherever they are. Everyone knows that their competitors are already working hard to get the same customers from the niche market. As per the market trend, every business is putting an extra effort to find and connect with the customers on social media. They can reach their prospects and customers on social media by holding contests, offering giveaways, using paid advertisements, joining groups where their potential customers are and engaging with them, and so on. Do you think these activities are gets client trust and confidence for your business products or services? Yes, somehow (almost 15-20%) its attracted the customers interest towards your business products or services but not getting a 100% returns from it. Video Marketing is a 100% powerful digital marketing strategy to get more customers towards your company. Video helps to create an engagement, trust, curiosity and confidence towards your business products or services.

Importance of Video Marketing:

  • Videos increase consumer understanding of your business product or service by 74%
  • Now, 60% buyers are spending money after watching video for business products or services online
  • Every day 100 million internet users watch an online video for their requirement
  • Video ads are most popular and 60% of companies are doing it
  • 50% of consumers watch business related videos on YouTube once a week
  • An average user spends about 16 minutes 49 Seconds watching online video ads every month
  • 80% of internet users remember the creative video ads
  • 26% of users look for detail information after viewing a video ad online
  • After visiting a creative video ad, 12% of viewers purchase the specific products or services
  • 80% of your online customers will watch a video, while only 20 Percent will actually read content

Creative Video Helps:

  • You can easily build your community with video presence
  • You can build your YouTube channel and easily tell your unique stories to your potential customers / clients
  • You can engage more customers / clients on Facebook, We believe video is a very powerful tools to build a new customers / clients
  • You can get more response on Twitter; we believe that video message gives you 91% more viewer.
  • You can get more Visibility on Google+; we believe that Google loves Video content.
  • You can build strong professional identity on LinkedIn;

Popular Video Formats:

  • Testimonials or Customer Stories
  • Product overviews
  • Company or Business introduction videos
  • Video Tutorials
  • Popular Interviews
  • Celebrities endorsing the brand

Part I – Get success in Social Media Marketing Strategies

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Goal + Target + Strategies + Interaction + Identify = Success in Social Media + Up your Brand + Generate a Sell

iVory Web Design getting a tons of inquiries for digital marketing every day, so we have decided to provide basic digital marketing guideline to our users. Its a total 10 part of social media guideline and will post one by one on every week.

Ask few questions to you before start a social media activities or finding a digital marketing agency:

  1. Why social media is necessary for your business?
  2. What is goal in social media marketing?
  3. What are your target audience / industries?
  4. What is your strategies for interact with people
    • Best time to post or share
    • Content strategies
    • Identify the right person and start engaging them with your company brand
    • Group discussion
  5. Is your website user friendly?
  6. Do you have a blog in your website? Or are you using Free WordPress blog or ?

How to start Social Media Marketing?

  1. Identify your social media marketing budget
  2. Identify your location
  3. Create industry specific content
    • Company introduction
    • Product or Services information
    • Images
    • Video
    • Achievements
    • Client testimonials
  4. Start a analysis of social market
  5. Keyword Research
  6. Local business registration in Google+
  7. Time allocation

Step 1: Start with FaceBook for 3 weeks:

  1. Create your FaceBook business page
  2. Create profile image with proper call to action
  3. Follow the target audience
  4. Interact with target audience in their post or discussion
  5. Post a relevant content with proper image
  6. Highlight your website in your post
  7. Highlight your keywords in your post
  8. We suggest you to add at least 2-3 new post every day
  9. We suggest you to share and follow the respective person
  10. Don’t invest money in advertising

Step2: Analysis of FaceBook

  1. Start engagement after 1st week
  2. You need to analysis of your target keyword every week
  3. Find a best time to post
  4. You need to target at least 100+ likes and 250+ industries specific users

Step 3: Start with LinkedIn for 4 weeks

  1. Create your LinkedIn profile page
  2. Add your skill in to it
  3. Create your company profile page
  4. Join the group
  5. Connect with respective people
  6. Post at least 1 activity daily basis
  7. Interact with peoples activity

Step 4: Analysis of LinkedIn

  1. You can also connect your Twitter account with LinkedIn so it will sync.
  2. Analysis of target people check their engagement with LinkedIn, check their post, check their connections and groups
  3. You can target at least 200+ target industries people

Step 5: FaceBook & LinkedIn Groups after 6-7 weeks

  • Start a conversation with group and highlight your products or services

If you need any assistance regarding Digital Marketing or Social Media Marketing Strategies then free feel to call us at India – 91.792.762.2039, USA – (480) 409-1416 and UK – +44 (0) 203 290 4456 or email us at [email protected]

You can also Download PDF version -Part I – Get success in Social Media Marketing Strategies