Category Archives: Creative Agency

Branding and Digital Marketing Success Story – iVory Branding Agency Ahmedabad

Its really great moment to explain our hard work by our client; which gives extra mileage to our dedication.

Branding and Digital Marketing Success Story – Bhavani Motots By Mukesh Bhai

You can also check the “Branding Case Study” at Bhavani Motors Branding Case Study

Grow your business using your brand identity design

If you are geared up to brand yourself or your company, you need to have a clear understanding of what developing a brand identity design actually involves before you really get started.

What is branding?

A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define brand messaging, and setting brand standards (how you keep your brand consistent and strong).

Brand Design Steps:

  1. Brand Research and Analysis
  2. Visualization
  3. Unique Trademark
  4. Logo Identity
  5. Photography
  6. Brochure Design
  7. Marketing Material
  8. Business Card Design
  9. Letterhead Design
  10. Cover Design
  11. Flyer Design
  12. Billboard Design
  13. Hoarding Design
  14. News paper ads
  15. Magazine ads
  16. Label Design
  17. Catalogue Design
  18. Literates Design
  19. Stall Exhibition
  20. Package Design
  21. Website design
  22. Digital Marketing
  23. Mobile Application

You can also check our brand design case studies at Brand Design Case Studies

Indian Bed Sheet Manufacturer

Vehicle Customization Company

TMT Bars Manufacturer

Restaurant

Fudler Vehicle / Open Restaurant

Cotton Exporter

 

Feeling after getting website award nomination confirmation

Its a very pleasure moment when we have received an email from worlds top website award agency (http://www.awwwards.com/)for nomination of our one of the website design (http://www.creativewebdesignideas.com/).Now the biggest challenges start, after getting the nomination (Creative Web Design Agency) as worlds top website design agency, they are evaluating our website with worlds best designer team, UX and UI experts and content writers for different criterias of selection. It includes Design Aspects, User Usability Aspects, Design Creativity and Website Content.

You can give us your valuable vote for our selection as a Creative Website Design Agency at Vote for Creative Website Design Agency

iVory Web Design team has started working upon website design and development standards for the Creative Website Design Ideas. It includes

1. W3C Standards – We have successful passed it, Click to check.

2. Responsive Web Design Standards

3. Website Framework

4. HTML 5 Standards

5. Website Speed – We have passed 4 stages for mobile and desktop, Click to check.

You can check the website standards for Creative Website Design Ideas athttp://www.awwwards.com/developer/tooland enter the URL -http://www.creativewebdesignideas.com/

iVory Web Design is really thankfulto their creative team for their valuable help to archive the company success.

Now, we need your support for better voting so we can easily get our dream true. Feel free to Vote for Creative Website Design Ideas.

Website Design Agency in Ahmedabad

iVory Web Design Private Limited has launched a website for graphics and brand design studio unit

The main aim is to provide better branding and design solutions to the clients and enhance their brand presence in the real world.

After the years of experience to working with valuable clients, iVory has derived the creative branding strategies to make brand more valuable which includes brand research, brand analysis, brand strategies design, brand identity design and brand equity.

As a leading provider of branding, website and graphics design services iVory Web Design Private Limited has launched a new website for their graphics and branding design studio unit (Website -http://www.ivorybranding.com/).

Founded in 2008, iVory serves wide range of clients across the worldwide with branding, graphics design, web designing and digital marketing solutions. iVory creative service includes brand identity design, logo design, brochure design, branding strategies development, website design & development and corporate identity design & development.

With branding and graphics studio unit website design, it vibrates the creativity of the unit in the website. The new layout makes the creative portfolio and case studies accessible to the users. Its goal is to provide innovative design solutions to suit the changing needs of the market.

About iVory:

iVory Web Design Private Limited is a full service branding and graphics design studio based in Ahmedabad, Gujarat. iVory has a proven track record of providing creative branding, web and graphics designing solutions; that make an impression on peoples mind and heart. For more information, please visit http://www.ivorywebdesign.com/ or call +91-79-2762-2039 or 91.75750.iVory

How to start branding using creative business card design?

Business card can be a best marketing weapon for local business, it is a small identity of your company that can be work anywhere in the world.

Why creative business card design still matter?

The business card is the single most successful marketing tool till date and also it carries your company brand value. When you are ready to leave any meeting or business place, handing the person you have met with your company business card reiterate who you are and why you were there. It is something tangible so that they can carry with them and use it when it is required.

How to design a creative business card?

We believe that there is no word for creativity. At iVory Branding Agency, we always provide a few options for business card because believe in client’s preferences and choose.

Step 1: Understand the client business and requirement

Step 2: Ask for business logo, color and font preferences

Step 3: Business and Contact details

Step 4: Providing few options

Option 1:Verticalbusiness card design

business-card-design-process

Option 2: Vertical Business Card Design

business-card-design-agency-ahmedabad

Option 3: Horizontal Business Card Design

business-card-design-agency-UK

Option 4: Horizontal Business Card Design

how-to-design-creative-business-card-for-multiple-business

iVory Web Design Private Limitedis preferred branding & advertising agency for corporate brand design & communication service, logo design services, company identity symbol design, letterhead design, envelope design, creative content writing services, brochure design, cataloguedesign, folder design, flyer design, poster design, hoarding design, advertising material design, marketing material design, print ad design services, book cover design, packaging box design, packaging label design, exhibition stall design, print media services, brand promotion and advertising services, event management services, website design and development services.

Which are the most common mistakes in the branding process?

#1 it is not a simple and creative

The brand design concept is simple and creative so target audience will easily understand our brand.

#2 Inconsistencies

Branding is all about consistency in branding theme. Logos, text, font and colors: these need to all be consistent across the branding process.

The clients are not understand the meaning of branding, so what they assumed its a graphics design work and we need to have a better images / graphics on the material. As a branding agency you need to explain the benefit of consistency in design or theme.

#3 Clients are impatience in middle of the branding process; because they dont want to invest a time in branding material, advertising material and marketing material

You need to explain the branding process to client before start the project. The goal of branding, properly conceived and executed, is to become an overnight success in 1 or 2 years, not next month.

#4 Clients are losing trust on agency

We dont saying that agencies are always right. The agency is working hard to meet your company goals; so dont lose your trust from them. You can always discuss the problem and situation with them so you can get more creative work.

#5 its presence in online and offline market

In todays era, its most important that you need to build a digital branding.

The clients do not understand the importance of digital presence so you need to explain them about the website, online marketing, social media and digital ads.

#6 decides the printing, advertising and marketing agencies on starting of the branding process

Its a most fundamental part that you need to hire all the agencies once so you can get faster result or hire a once agency who can provide all the support.

What is branding?

If you are geared up to brand yourself or your company, you need to have a clear understanding of what developing a brand actually involves before you really get started.

Making it simplestraight and relevant

What is brand?

A brand is the connection of customers expectation and their experience, its simple meaning of reflection of company identity and reputation.

What is branding?

A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define brand messaging, and setting brand standards (how you keep your brand consistent and strong).

A branding is the idea or concept of a specific business products or services that customers connect with, by identifying the name, logo (symbolic form), slogan, marketing material, advertisement material and design of the company who owns the idea.

Brand Design, Branding Strategy & Digital Branding Solutions

What is digital branding?

Digital branding is a brand engagement with a key focus on communication via media. It includes digital marketing material design, digital advertising concept design, and digital company branding material design, internet ads, PR activity, social media activity and web presence.

We have derived the normal form of branding is “LOVE“.

You need to love your brand. LOVE means Listen, Observe, Vulnerability and Evolution.

LOVE your brand

Branding is one of the most essential aspects of any business; either it is a small business or large business. Your company branding is derived from who you are; who you want to be and how the visitor or clients perceive you to be. The branding creates the “voice” for your company that reflects your company standards and culture.

Why brand design is so important?

Your brand is the source ofa guarantee to your consumer

 

Brand should be recognizable in the target market

Brand should be memorable in perspective clients

Brand should be distinctive competitive market

Brand should be favored by the target audience

Importance of Brand Analysis in Brand Design

After a long experience in branding agency, we have found that companies invest lots of money in logos design, brand design, advertising & marketing materials, packaging, and so on and then surprise why they are not getting the good results they expected or they might assume that they cannot get better outputs. We always ask simple question, had they invested in brand analysis or research along the way, their stories could have been quite different.

Let me explain real story – at our Ahmedabad office, we have a meeting with the client to discuss the brand design activity, during meeting we felt that the client had already working with other brand design agency and they are not satisfied with them. We have explained the brand design process along with brand analysis and strategy development but they couldn’t understand our process because they overwhelming that brand design mean good images and graphics design.

brand-design-process-by-ivory-branding-agency

After few days they have called and they said can you does our new company brand design?

Yes and we have requested 15 days time for brand analysis and then start the project.

We have completedbrand researchand submitted the brand analysis report to them. You guess what happen, they arent interested to see the report and said we need to work upon the brand design. So, we have followed the client instructions andsubmitted the concept design accordingly our analysis and they liked it.

After few days, client has started demanding and said that we dont need a visualization / conceptual work; we need to add better images which appeals to our business. We have tried our best to explain them for brand design process but they doesn’t understand, so that we have again followed them and created branding, advertising & marketing materials, packaging and so on.

As of now, everything looks good but they dont satisfy with it; because competitor has worked accordingly their brand research and started to create a real brand identity in the market. Now our client said I want to learn branding from you.

Steps to develop an effective brand design by iVory Branding Agency

We know that there were lots of misunderstanding for brand design because everyone knows that brand design means graphics design work it means design a logo and then apply it to marketing material. We are agreed that branding needs a graphics design work but it is a part.

iVory branding agency has defined the steps for create a complete branding package.

#1 Visualization

It is a process of imagination to make a creative brand identity in the market. It involves studying how normal humans interact with your products/services to create graphic illustrations of information and how this process can be made more efficiency.

Discussion with client:

#1 Understand the clients strategic goal of business in respective for their product/service.

#2 Research on clients product/services and understand the target audiences.

#3 Discuss the slogan and tag line.

Outcomes:

#1 Develop a communication strategy with client

#2 Develop a content strategy

#3 Initial concept design and then discuss with client

#4 Prepare the brand identity mock up and discuss the every aspect with the client

#5 Provide you the dummy layout or digital evidence for final layout

#2 Logo & Identity design

In starting of logo design, iVory follows the clients thoughts about their business process, and then spend a valuable time to understand business model or process. We will prepare the prototype as logo is not a text, icon, symbol or images; during logo design process we will constantly communication with the client regarding feedbacks, suggestion or improvements. We believe that logo is an expression of the companys value, brand and culture.

#3 Unique Trademarks

In todays competitive internet world, your branding strategy serves as an important role to distinguish your products and services from others or say competitor. We believe that, establishing a unique brand is a key to business success and also protecting that unique brand is most important as you have spent hundreds of hours developing your brand, what are you doing to ensure that an impersonator does not take advantage of your valuable efforts and divert your customers/client by using your company unique identity e.g. logos, designs, image, tagline, or slogan.

#4 Content writing & Photography

It is more important to reflect your business using the image with respective content.

#5 Brochure Design

#6 Advertising & Marketing material design

#7 Packaging Design

#8 Website design

#9 Search engineoptimization& social media marketing