Category Archives: Brand Strategies

Importance of Brand Name

The term Brand Name, most of the people aware that it is a company or organization name. This is not true. The true meaning of Brand Name is a feeling of customer about your company or organization or say business. It includes many parameters

1. Hearing Its a customer experience about your business and they recommended to real world.

2. Thinking How the customer think about your business? E.g. cost effectiveness, support

3. Looking Its basically quality of services, post sales activities or customer services.

importance of brand name

Lets go with live scenarios, just think that you want to purchase a new shirt whether its online shopping or local market shopping. As a normal human, I will ask my colleague or relative for the best option (Hearing). Then I will go to online shopping or local market shopping and make my decision based on company. Im thinking for a cost effectiveness purpose with quality (Thinking). Also, checking for replacement policy and product services support (Looking).

So how do you start building a strong Brand Name? or Importance of Brand Name inCompetition?

As a Branding Agency, we always give you a suggestion that You cannot build a Brand Name overnight. It may take time for customer to position your business within their mind as their only choice for a product or service.

iVory Web Design always explain below few essential things to their clients before they decide their brand name. We called itSUCCESS(Simplicity, Uniqueness, Combination with Creativity, Equity of brand, Straight Strategies)

iVory helps to make your #brand more valuable

SIMPLICITY

  • Brand Name should have a meaning related to your products or services.
  • Brand Name should beeasily rememberedby target customer rather than something complex and meaningless.
  • Brand Name should be easily pronounced so it will easily spread through word of mouth.
  • You should have a proper domain name related to your brand for digital branding.

UNIQUENESS

Just as your business should have aunique selling prepositionto make out yourself from your competitors, your brand name should alsomanifest that which is distinctfrom the others.

COMBINATION WITH CREATIVITY

  • You should have a creative logo design for your brand as people can recall your brand name after seeing it.
  • You should have a creative marketing material (Letter head, cover design, envelop design, brochure design and email signature).
  • You should have a creative website design for your business.
  • You should have a social media presence (Facebook, Twitter, LinkedIn and Google+) with the creative social media profile pages.

EQUITY OF BRAND

Brand equity defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or brand equity as a financial, objective expression of the value of the brand.

STRAIGHT STRATEGIES

  • Your brand name shouldstand out from the crowd, by which Im referring to your closest opponent. After all, a large part of your business concerns will revolve around these few.
  • You should have a clear vision statement of your business.
  • You should have a clear mission statement of your business.

Vehicle Company Brand Design Case Study

Restaurant Branding Case Study

Food on Vehicles Branding Case Study

Cotton Manufacturing Company Branding Case Study

TMT Bar Manufacturing Branding Case Study

Grow your business using your brand identity design

If you are geared up to brand yourself or your company, you need to have a clear understanding of what developing a brand identity design actually involves before you really get started.

What is branding?

A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define brand messaging, and setting brand standards (how you keep your brand consistent and strong).

Brand Design Steps:

  1. Brand Research and Analysis
  2. Visualization
  3. Unique Trademark
  4. Logo Identity
  5. Photography
  6. Brochure Design
  7. Marketing Material
  8. Business Card Design
  9. Letterhead Design
  10. Cover Design
  11. Flyer Design
  12. Billboard Design
  13. Hoarding Design
  14. News paper ads
  15. Magazine ads
  16. Label Design
  17. Catalogue Design
  18. Literates Design
  19. Stall Exhibition
  20. Package Design
  21. Website design
  22. Digital Marketing
  23. Mobile Application

You can also check our brand design case studies at Brand Design Case Studies

Indian Bed Sheet Manufacturer

Vehicle Customization Company

TMT Bars Manufacturer

Restaurant

Fudler Vehicle / Open Restaurant

Cotton Exporter

 

How to develop a strong brand voice?

Brand voice is the tone in which you speak to and connect with your target customers.

Brand should have a strong voice, so that customers are attracting towards it.

There are three major things to define a strong brand Visually, Verbally and Vision.

#1 Visually It is includes Logo design, colors, conceptualization and branding design.

#2 Verbally It is includes messages, tagline, slogan, jingles and marketing speech.

#3 Vision it means your brand promise and its required a lots of R&D.

In general, when you are talking about the brand design or brand strategies towards the customer they understood that it means logo and visual identity. We understand the entire market scenarios and confused because visual identity is a initial part of strong brand design.

The art of marketing is the art of brand building.

brand-design-agency-in-india

When you start a company or brand marketing, what are the most important aspects?

How can you convey messages that attract the right customers, speak to their business and needs effectively and, even more so, enable you to stand out in a marketplace? The strong brand voice can make or break that relationship and they think of you on first.

Many companies get caught up in talking about they do, sell, offer or provides because their brand doesn’t speak what they want. In general, every business owner knows everything and they are under impression that they are providing best services / products in the market but this is not true every time. When you want to crash the market you need to build a strong brand voice. The strong brand voice connects your target customers towards your company from the competitions.

Brand voice needs to be consistent, authentic and convincing, even across audiences

Lets start with an example for more details; we have been working with the manufacturing company in India. After completion of visual identity, we have started to work upon creating a brand voice.

brand-design-process-by-ivory-branding-agency
brand-design-process-by-ivory-branding-agency

#1 Tagline

#2 Slogan

#3 Radio jingles

#4 Identify benefit of product

#5 Marketing & Sales speech

#6 Effective messages for advertising Why we are different?

#7 TV ads

 

What is branding?

If you are geared up to brand yourself or your company, you need to have a clear understanding of what developing a brand actually involves before you really get started.

Making it simplestraight and relevant

What is brand?

A brand is the connection of customers expectation and their experience, its simple meaning of reflection of company identity and reputation.

What is branding?

A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define brand messaging, and setting brand standards (how you keep your brand consistent and strong).

A branding is the idea or concept of a specific business products or services that customers connect with, by identifying the name, logo (symbolic form), slogan, marketing material, advertisement material and design of the company who owns the idea.

Brand Design, Branding Strategy & Digital Branding Solutions

What is digital branding?

Digital branding is a brand engagement with a key focus on communication via media. It includes digital marketing material design, digital advertising concept design, and digital company branding material design, internet ads, PR activity, social media activity and web presence.

We have derived the normal form of branding is “LOVE“.

You need to love your brand. LOVE means Listen, Observe, Vulnerability and Evolution.

LOVE your brand

Branding is one of the most essential aspects of any business; either it is a small business or large business. Your company branding is derived from who you are; who you want to be and how the visitor or clients perceive you to be. The branding creates the “voice” for your company that reflects your company standards and culture.

Why brand design is so important?

Your brand is the source ofa guarantee to your consumer

 

Brand should be recognizable in the target market

Brand should be memorable in perspective clients

Brand should be distinctive competitive market

Brand should be favored by the target audience

Importance of Brand Analysis in Brand Design

After a long experience in branding agency, we have found that companies invest lots of money in logos design, brand design, advertising & marketing materials, packaging, and so on and then surprise why they are not getting the good results they expected or they might assume that they cannot get better outputs. We always ask simple question, had they invested in brand analysis or research along the way, their stories could have been quite different.

Let me explain real story – at our Ahmedabad office, we have a meeting with the client to discuss the brand design activity, during meeting we felt that the client had already working with other brand design agency and they are not satisfied with them. We have explained the brand design process along with brand analysis and strategy development but they couldn’t understand our process because they overwhelming that brand design mean good images and graphics design.

brand-design-process-by-ivory-branding-agency

After few days they have called and they said can you does our new company brand design?

Yes and we have requested 15 days time for brand analysis and then start the project.

We have completedbrand researchand submitted the brand analysis report to them. You guess what happen, they arent interested to see the report and said we need to work upon the brand design. So, we have followed the client instructions andsubmitted the concept design accordingly our analysis and they liked it.

After few days, client has started demanding and said that we dont need a visualization / conceptual work; we need to add better images which appeals to our business. We have tried our best to explain them for brand design process but they doesn’t understand, so that we have again followed them and created branding, advertising & marketing materials, packaging and so on.

As of now, everything looks good but they dont satisfy with it; because competitor has worked accordingly their brand research and started to create a real brand identity in the market. Now our client said I want to learn branding from you.

Steps to develop an effective brand design by iVory Branding Agency

We know that there were lots of misunderstanding for brand design because everyone knows that brand design means graphics design work it means design a logo and then apply it to marketing material. We are agreed that branding needs a graphics design work but it is a part.

iVory branding agency has defined the steps for create a complete branding package.

#1 Visualization

It is a process of imagination to make a creative brand identity in the market. It involves studying how normal humans interact with your products/services to create graphic illustrations of information and how this process can be made more efficiency.

Discussion with client:

#1 Understand the clients strategic goal of business in respective for their product/service.

#2 Research on clients product/services and understand the target audiences.

#3 Discuss the slogan and tag line.

Outcomes:

#1 Develop a communication strategy with client

#2 Develop a content strategy

#3 Initial concept design and then discuss with client

#4 Prepare the brand identity mock up and discuss the every aspect with the client

#5 Provide you the dummy layout or digital evidence for final layout

#2 Logo & Identity design

In starting of logo design, iVory follows the clients thoughts about their business process, and then spend a valuable time to understand business model or process. We will prepare the prototype as logo is not a text, icon, symbol or images; during logo design process we will constantly communication with the client regarding feedbacks, suggestion or improvements. We believe that logo is an expression of the companys value, brand and culture.

#3 Unique Trademarks

In todays competitive internet world, your branding strategy serves as an important role to distinguish your products and services from others or say competitor. We believe that, establishing a unique brand is a key to business success and also protecting that unique brand is most important as you have spent hundreds of hours developing your brand, what are you doing to ensure that an impersonator does not take advantage of your valuable efforts and divert your customers/client by using your company unique identity e.g. logos, designs, image, tagline, or slogan.

#4 Content writing & Photography

It is more important to reflect your business using the image with respective content.

#5 Brochure Design

#6 Advertising & Marketing material design

#7 Packaging Design

#8 Website design

#9 Search engineoptimization& social media marketing

 

Leading Brand Development Company in India Offers Cost Effective Brand Strategies

Digital branding is brand engagement with a key focus on communication via the web. It is what people see on the web especially website, hear from the social sites, feel means presentation of online services / products and think about in connections.

iVory Web Design Pvt. Ltd. announced the launch of a new segmentation brand design (iVory branding agency) at Ahmedabad, Gujarat. iVory branding agency(http://www.ivorybranding.com) provides complete brand development solution to their clients; which includes brand development, brand strategies development, advertising solutions, marketing strategies, printing and creative design services.

Due to advancements in web technology, every business industry is growth worldwide; hence iVory has decided to provide the 360 branding solution to their client along with effective brand strategies, so they have started an independence unit of branding agency in Ahmedabad. iVory branding agency has developed integrated branding solutions by combining effective business strategic, creativity and cutting edge technologies capabilities to enhance their client’s brands value in short time with cost effective manner. The agency fosters long-term customer devotion by creating effective digital brand experiences that bridge the gap between offline (local market) and online (web) interactions.

iVory branding agency offers a full branding package which includes logo design, business card design, letterhead design, envelope design, brochure design, catalogue design, flyer design, bill board design, hoarding design, label design, package design, marketing material design, advertising material design, paper ads design, 3d character animation design, effective radio and TV ads design.

Why branding is most important aspect in cutting edge technology?

Develop a strong brand identity is a crucial element in developing an effective business plan, business strategies, advertisement and marketing plan. In today’s competition world, it is more important than ever to promote of a business product or service. If you’re well known as an excellence service provider, then you will be encouraging repeat business from the existing clients based. iVory believe that branding is a great way to promote of a business products or services because people are busy and tend to adhere to awareness. If customers identify a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that business product or service again in future and recommend to others people.

The power of Branding

“Brand simplicity drives confidence and performance”

Brand is one of the most important assets of your business to drive and differentiate your business.

The power of Brand Strategies

“Brand strategies that make a positive impact in the market”

The creative brands strategies to be genuine & bold require less money to be spent on promotions (advertising & marketing) over the medium to long term to generate and maintain brand value.

The Power of Brand Equity

“Brand equity associate with public valuation of a brand”

The power of a brand is a key driver of brand equity, so it’s essence that you need to measure that strength.

Reference- http://www.i-newswire.com/leading-brand-development-company/246347

 

Why we need to hire an agency for brand design work?

You never get a second chance to make a first impression

We are having a meeting with the many business owners in day to day basis for brand design concept thus concluded that now a days promoting business is not simple as the past.

In the last few years, the digital age has truly changed the way consumers interact with brands. That means there are a lot more opportunitiesandchallenges when it comes to reaching your target consumers. The fundamental point consumers have educated and sophisticated.

Now come to the point why we need an agency for work, the simple points are below:

#1 provides you best guideline and direction regarding your project.

#2 having a great work culture, responsibility and discipline

#3 having a talented and creative team so you can get more creative work on time

#4 having diversified experiences for media (print and digital)

#5 having a huge experience in many industry / vertical so that they can share a better knowledge of market trend; its benefit to develop a strong strategies for your business

#6 helps you discover a creative picture of your brand.

#7 helps you take advantage of new technologies and resources.

#8 can save your money and time

The core advantages of an agency, a creative agency will have a dedicated team to work upon your project. They are having individual departments who can manage your project that specialize in their respective areas. For example, in brand design project, one team may handle entire visualization and graphics work, someone else may focus on content, and web team work upon the digital system.

 

iVory Web Designis a 360 branding agency that helps their client to create an engaging experience that builds their brand value.iVory having a standard service pattern which start with a digital strategy that evolves into a complete solution including creativity ideas, power of technology, and faith full marketing. iVory works with small to medium sized businesses and also works with leading brands.