Category Archives: Brand Design

Importance of Brand Name

The term Brand Name, most of the people aware that it is a company or organization name. This is not true. The true meaning of Brand Name is a feeling of customer about your company or organization or say business. It includes many parameters

1. Hearing Its a customer experience about your business and they recommended to real world.

2. Thinking How the customer think about your business? E.g. cost effectiveness, support

3. Looking Its basically quality of services, post sales activities or customer services.

importance of brand name

Lets go with live scenarios, just think that you want to purchase a new shirt whether its online shopping or local market shopping. As a normal human, I will ask my colleague or relative for the best option (Hearing). Then I will go to online shopping or local market shopping and make my decision based on company. Im thinking for a cost effectiveness purpose with quality (Thinking). Also, checking for replacement policy and product services support (Looking).

So how do you start building a strong Brand Name? or Importance of Brand Name inCompetition?

As a Branding Agency, we always give you a suggestion that You cannot build a Brand Name overnight. It may take time for customer to position your business within their mind as their only choice for a product or service.

iVory Web Design always explain below few essential things to their clients before they decide their brand name. We called itSUCCESS(Simplicity, Uniqueness, Combination with Creativity, Equity of brand, Straight Strategies)

iVory helps to make your #brand more valuable

SIMPLICITY

  • Brand Name should have a meaning related to your products or services.
  • Brand Name should beeasily rememberedby target customer rather than something complex and meaningless.
  • Brand Name should be easily pronounced so it will easily spread through word of mouth.
  • You should have a proper domain name related to your brand for digital branding.

UNIQUENESS

Just as your business should have aunique selling prepositionto make out yourself from your competitors, your brand name should alsomanifest that which is distinctfrom the others.

COMBINATION WITH CREATIVITY

  • You should have a creative logo design for your brand as people can recall your brand name after seeing it.
  • You should have a creative marketing material (Letter head, cover design, envelop design, brochure design and email signature).
  • You should have a creative website design for your business.
  • You should have a social media presence (Facebook, Twitter, LinkedIn and Google+) with the creative social media profile pages.

EQUITY OF BRAND

Brand equity defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or brand equity as a financial, objective expression of the value of the brand.

STRAIGHT STRATEGIES

  • Your brand name shouldstand out from the crowd, by which Im referring to your closest opponent. After all, a large part of your business concerns will revolve around these few.
  • You should have a clear vision statement of your business.
  • You should have a clear mission statement of your business.

Vehicle Company Brand Design Case Study

Restaurant Branding Case Study

Food on Vehicles Branding Case Study

Cotton Manufacturing Company Branding Case Study

TMT Bar Manufacturing Branding Case Study

Creative Branding Material

Branding is a passion work

iVory is a well-known branding agency in Ahmedabad. Today, we are showing some of our branding work with the branding case studies so you can get more idea about the branding and why its important in competitive edge. iVory personally believe that creative branding materials set you brand apart from the competition; and allow your target audience to differentiate between your company brand and competitor. iVory believe that depend on the business branding materials are varies but the identity of company is remains top in the industry.

Branding Work for Vehicle Manufacturing Company:

vehicle-customisation-company-brand-design-by-ivory-branding-agency

Click – Vehicle Company Brand Design Case Study

Branding Work for Restaurant:

restaurants-envelope-design-by-ivory-branding-agency

Click – Restaurant Branding Case Study

 

Branding for Food on Vehicle Company:

fudlers-box-design-by-ivory-branding-agency

Click – Food on Vehicles Branding Case Study

iVory helps to make your #brand more valuable

Branding for Cotton Manufacture Company:

jayshri-ginning-and-spinning-company-branding-design-by-ivory-branding-agency

Click – Cotton Manufacturing Company Branding Case Study

Branding for TMT bar Manufacturing Company

tmt-bars-manufacturing-company-visiting-card-design-by-ivory-branding-agency

Click – TMT Bar Manufacturing Branding Case Study

 

iVory helps to make your #brand more valuable

Shutdown the TMT manufacturing brand design work

Today, we have officially closed the TMT bar manufacturing brand design work. Its really little bit sad moment for us to close the project before time, but we have to take a hard decisions, otherwise we will have to suffer a lot to doing their work.

We have officially announcement for closed TMT branding project; because we have received 4 calls from well-known branding agency for checking the reasons to shutdown. The agencies appreciate our branding work and they are more interested to know why we have closed TMT branding project.

We really believe on work with those who can understand the branding concept, everyone can do a graphics design but branding should be done by passion

We are aware with the client mentality for branding work and we know how to serve better services for their business growth through our branding strategies. In Ahmedabad, few of the companies believe in branding work because they are passionate about it and they know their benefits. We have worked with TMT bar manufacturing since December-2013 and we have tried our best to design their brand identity – iVory Branding work for TMT bar Manufacture Company

We dont know the other branding agency working style but iVory branding agency has defined their own branding steps after years of experience. We personally believe that branding is a step by step method to archive your business goal, it includes

Brand Research Agency

We are working with those clients who can understand the branding not concentrate on graphics design work.

Grow your business using your brand identity design

If you are geared up to brand yourself or your company, you need to have a clear understanding of what developing a brand identity design actually involves before you really get started.

What is branding?

A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define brand messaging, and setting brand standards (how you keep your brand consistent and strong).

Brand Design Steps:

  1. Brand Research and Analysis
  2. Visualization
  3. Unique Trademark
  4. Logo Identity
  5. Photography
  6. Brochure Design
  7. Marketing Material
  8. Business Card Design
  9. Letterhead Design
  10. Cover Design
  11. Flyer Design
  12. Billboard Design
  13. Hoarding Design
  14. News paper ads
  15. Magazine ads
  16. Label Design
  17. Catalogue Design
  18. Literates Design
  19. Stall Exhibition
  20. Package Design
  21. Website design
  22. Digital Marketing
  23. Mobile Application

You can also check our brand design case studies at Brand Design Case Studies

Indian Bed Sheet Manufacturer

Vehicle Customization Company

TMT Bars Manufacturer

Restaurant

Fudler Vehicle / Open Restaurant

Cotton Exporter

 

Bedsheet Manufacture Brand Design Work by iVory Branding Agency

IndianBedsheet is a specialist in all kind of bed sheet manufacturing. They wanted to showcase their new manufacturing facility and share the story of their products and brand transformation with their valuable customers. We have started to work with the client from the beginning and changed the clients existing logo (client suggested), marketing material and advertising material.

How to develop a strong brand voice?

Brand voice is the tone in which you speak to and connect with your target customers.

Brand should have a strong voice, so that customers are attracting towards it.

There are three major things to define a strong brand Visually, Verbally and Vision.

#1 Visually It is includes Logo design, colors, conceptualization and branding design.

#2 Verbally It is includes messages, tagline, slogan, jingles and marketing speech.

#3 Vision it means your brand promise and its required a lots of R&D.

In general, when you are talking about the brand design or brand strategies towards the customer they understood that it means logo and visual identity. We understand the entire market scenarios and confused because visual identity is a initial part of strong brand design.

The art of marketing is the art of brand building.

brand-design-agency-in-india

When you start a company or brand marketing, what are the most important aspects?

How can you convey messages that attract the right customers, speak to their business and needs effectively and, even more so, enable you to stand out in a marketplace? The strong brand voice can make or break that relationship and they think of you on first.

Many companies get caught up in talking about they do, sell, offer or provides because their brand doesn’t speak what they want. In general, every business owner knows everything and they are under impression that they are providing best services / products in the market but this is not true every time. When you want to crash the market you need to build a strong brand voice. The strong brand voice connects your target customers towards your company from the competitions.

Brand voice needs to be consistent, authentic and convincing, even across audiences

Lets start with an example for more details; we have been working with the manufacturing company in India. After completion of visual identity, we have started to work upon creating a brand voice.

brand-design-process-by-ivory-branding-agency
brand-design-process-by-ivory-branding-agency

#1 Tagline

#2 Slogan

#3 Radio jingles

#4 Identify benefit of product

#5 Marketing & Sales speech

#6 Effective messages for advertising Why we are different?

#7 TV ads

 

How to start branding using creative business card design?

Business card can be a best marketing weapon for local business, it is a small identity of your company that can be work anywhere in the world.

Why creative business card design still matter?

The business card is the single most successful marketing tool till date and also it carries your company brand value. When you are ready to leave any meeting or business place, handing the person you have met with your company business card reiterate who you are and why you were there. It is something tangible so that they can carry with them and use it when it is required.

How to design a creative business card?

We believe that there is no word for creativity. At iVory Branding Agency, we always provide a few options for business card because believe in client’s preferences and choose.

Step 1: Understand the client business and requirement

Step 2: Ask for business logo, color and font preferences

Step 3: Business and Contact details

Step 4: Providing few options

Option 1:Verticalbusiness card design

business-card-design-process

Option 2: Vertical Business Card Design

business-card-design-agency-ahmedabad

Option 3: Horizontal Business Card Design

business-card-design-agency-UK

Option 4: Horizontal Business Card Design

how-to-design-creative-business-card-for-multiple-business

iVory Web Design Private Limitedis preferred branding & advertising agency for corporate brand design & communication service, logo design services, company identity symbol design, letterhead design, envelope design, creative content writing services, brochure design, cataloguedesign, folder design, flyer design, poster design, hoarding design, advertising material design, marketing material design, print ad design services, book cover design, packaging box design, packaging label design, exhibition stall design, print media services, brand promotion and advertising services, event management services, website design and development services.

What is branding?

If you are geared up to brand yourself or your company, you need to have a clear understanding of what developing a brand actually involves before you really get started.

Making it simplestraight and relevant

What is brand?

A brand is the connection of customers expectation and their experience, its simple meaning of reflection of company identity and reputation.

What is branding?

A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define brand messaging, and setting brand standards (how you keep your brand consistent and strong).

A branding is the idea or concept of a specific business products or services that customers connect with, by identifying the name, logo (symbolic form), slogan, marketing material, advertisement material and design of the company who owns the idea.

Brand Design, Branding Strategy & Digital Branding Solutions

What is digital branding?

Digital branding is a brand engagement with a key focus on communication via media. It includes digital marketing material design, digital advertising concept design, and digital company branding material design, internet ads, PR activity, social media activity and web presence.

We have derived the normal form of branding is “LOVE“.

You need to love your brand. LOVE means Listen, Observe, Vulnerability and Evolution.

LOVE your brand

Branding is one of the most essential aspects of any business; either it is a small business or large business. Your company branding is derived from who you are; who you want to be and how the visitor or clients perceive you to be. The branding creates the “voice” for your company that reflects your company standards and culture.

Why brand design is so important?

Your brand is the source ofa guarantee to your consumer

 

Brand should be recognizable in the target market

Brand should be memorable in perspective clients

Brand should be distinctive competitive market

Brand should be favored by the target audience

Importance of Brand Analysis in Brand Design

After a long experience in branding agency, we have found that companies invest lots of money in logos design, brand design, advertising & marketing materials, packaging, and so on and then surprise why they are not getting the good results they expected or they might assume that they cannot get better outputs. We always ask simple question, had they invested in brand analysis or research along the way, their stories could have been quite different.

Let me explain real story – at our Ahmedabad office, we have a meeting with the client to discuss the brand design activity, during meeting we felt that the client had already working with other brand design agency and they are not satisfied with them. We have explained the brand design process along with brand analysis and strategy development but they couldn’t understand our process because they overwhelming that brand design mean good images and graphics design.

brand-design-process-by-ivory-branding-agency

After few days they have called and they said can you does our new company brand design?

Yes and we have requested 15 days time for brand analysis and then start the project.

We have completedbrand researchand submitted the brand analysis report to them. You guess what happen, they arent interested to see the report and said we need to work upon the brand design. So, we have followed the client instructions andsubmitted the concept design accordingly our analysis and they liked it.

After few days, client has started demanding and said that we dont need a visualization / conceptual work; we need to add better images which appeals to our business. We have tried our best to explain them for brand design process but they doesn’t understand, so that we have again followed them and created branding, advertising & marketing materials, packaging and so on.

As of now, everything looks good but they dont satisfy with it; because competitor has worked accordingly their brand research and started to create a real brand identity in the market. Now our client said I want to learn branding from you.

Creative logo design process

Logos and branding are so important. In a big part of the world, people cannot read French or English but are great in remembering signs Karl Lagerfeld

Why logo design is important?

#1 it is a visual identity that offers clues about a companys identity in the real world.

#2 it is a very important in establishing relationships with new consumers. It is a feeling of trust and trust is a big reason why consumer initiates a relationship with your company.

3. It can be graphically display or image about your services or products. This can be particularly important in cases where your business name does not fully explain what your business offers.