Category Archives: advertising agencies

Creating an Online Advertisement Strategy

These days, more and more small businesses are developing online advertising and marketing strategies. Today, we are discussing about the online advertisement strategies to grow your business. Many people are often confuse about the difference between online advertising and marketing so lets discuss the basic about the online advertising and marketing.

What is online advertising?

In the most basic of definitions, online advertising is the promotion of a product or services or brand via any form of paid electronic media e.g. FaceBook Ads, Google Ads.

What is online marketing or digital marketing?

In the most basic of definitions, online marketing is the larger umbrella in which you find internet advertising, and it includes website, blog, search engine optimization (SEO), search engine marketing, email marketing, social media marketing, text message (SMS), content marketing and video marketing.

In last months, with more customers shopping online than before, online advertisement strategies is one of the best way to attract more online user towards your company products, services or brand. Lets discuss the online advertising strategies, how can you archive more users?

iVory helps to make your #brand more valuable

1. Identify your target audience

You need to do a little brainstorming about your company products or services and then make a note for target audience; it includes age range, sex, professionals, locations and competitor analysis.

2. Creative Online Advertisement which attract your target audience

Its more important factor that when user see your online advertising they eager to see what you are doing.

3. Competitor Analysis

You need to know about your competitor and check their advertising style. You need to create a creative concept of your advertising so you can get a benefit out of it.

4. Budget

Its a more crucial aspect of any small business because you should at least run an online advertising campaign for 3 months. Based on monthly statistic you need to improve online advertising strategies, it might be possible you cant get much traffic or sales from the 1st month so you need to change the online advertising media e.g. FaceBook to Google PPC etc.

5. Tracking the weekly ormonthlyactivity of your online advertising campaign

You should track the weekly or monthly activity of your online advertising campaign and make the online advertising strategies for next online advertising campaign. Whether you want to reach out to new potential clients or bring previous customers back to your business, an online advertising strategy is essential in todays marketplace.

Bedsheet Manufacture Brand Design Work by iVory Branding Agency

IndianBedsheet is a specialist in all kind of bed sheet manufacturing. They wanted to showcase their new manufacturing facility and share the story of their products and brand transformation with their valuable customers. We have started to work with the client from the beginning and changed the clients existing logo (client suggested), marketing material and advertising material.

Concept based magazine ads design by iVory branding Agency

Today, we have received a call regarding Concept based magazine ads design and setup a meeting with them at our office.

Client We need a magazine ads design which shows that we are increasing our price after 20 years.

iVory Okay, Can you please bit explain about your company and product.

Client Sure

They have explained everything about the company and their products and we have also good discussion on other point as well.

We have start working upon the Magazine ads design and do you know what happen? We have a vast experience in magazine ads design but we have stuck up to represent a proper message to target audience. We have started to visualization everything and made a 2 advertising design concept.

Our main focus on:

1. Company logo with the message After the 20 years we change our price

2. Company product information

3. We need to present years information

4. Product advantage

5. Company contact details

6. Company website information

Magazine-Advertising-Design
Magazine-Advertising-Design

Why hire an advertising agency?

The agency can be a major source of creativity, neutrality, and accountability.

We know that its a very stupid question to ask you about the hire agency? But the fact is you need to know about it. We are having a good experience to work with Ahmedabad, Gujarat clients; because every clients demanding about the best quality on cheaper rate.

Today, I have come across with situation where my client is reaching at our event management company and discussing the rates. Client has spent an entire day with the event management company and discusses the event setup and then called up and said that we need a graphics files for our events.

The first and most important point, you need to trust on your agency because they can work hard to archive your company goal.

We know our client mentality They need a cheapest dealer or company in the market and saving money.

The second and most important point, agency will save your money and time.

creative-advertising-agencies-india
creative-advertising-agencies-india

The general phenomena, when you meet any client, they explain a long planning with you and show the capability to spend money but when you work with them its totally different, they argue much with you in terms of money, they can cross check the rate with the other individual agencies and said that your rates are very expensive. When you see the other agencies price and its a different in 0.2 or 0.3%.

The third and most important point, the agency will provide the professional services means you can get quality work on timely manner, so you dont follow up many person / agencies at a time.

The agency is able to provide a fresh, complete look at your business and then apply their knowledge and experience to develop a brand image that resounds throughout all facets of your business.

The forth and most important point, you need to proper communication with your agency so they are having a clear idea about your thoughts process.

 

Creative advertising design concepts

Lets talk about the 5.7 X 4.5 cm advertising design concept. When you got the dimension of the ads design, what you think? How can we design creative ads in this small size?

It is really challenging job for every one because its really hard to adjust everything on the ads design. You can check the How to design effective advertisement for more details.

We have taken a challenge and start working upon the advertising design concept. We have made a 5-6 concepts with the different style and pattern and then conclude on 4th ads design concept.

Why we have selected the 4th design?

#1 its includes the business logo and tag line means it includes company branding

We personally believe that, without brand name you never crack the existing market. It includes your logo, your brand name, or other product characteristics that illustrate and identify your companys branding in relation to your major services and products.

#2 its highlighted the business information Branding & Advertising Agency.

It is a crucial part of any business to convey their services to consumer.

#3 its clearly indicated the call to action

It is most important part because consumer can see your advertising and now they are interested in your products or services, what is the next step? It is either call for more details.

#4 its represented the website information

It is most important part because consumer can see your advertising and now they are interested in your products or services, what is the next step? They can visit your website and get more information from there.

#5 its having an attractive image

A unique design will be creative and memorable that will be talked about by consumer a long time after they see or hear it.

effective-advertisement-design
effective-advertisement-design

 

How to design effective advertisement

Advertising is an important activity that businesses use every day to reach their promotional and branding goals.

Why effective advertisement is essential?

The running a successful business, effective advertising of your products or services is one of the most effective ways to bring in new consumers and increase sales of the business.

We believe that effective advertisement create a positive impact on your consumer. In order to understand how successful advertising campaigns help to sell products or services, you need to know how essential advertising elements are used to develop effective advertisement.

#1 you need to highlight your products or services using your brand name

We personally believe that, without brand name you never crack the existing market. It includes your logo, your brand name, or other product characteristics that illustrate and identify your companys branding in relation to your major services and products.

#2 you need unique design for your advertisement so its different from your competitor and stand in the crowd.

A unique design will be creative and memorable that will be talked about by consumer a long time after they see or hear it.

#3 you need to highlight your products or services features, so consumer can easily understand.

 

#4 you need to highlight the benefit your products or services so consumer can attract on it.

It is a crucial part of any products or services because you need to show why your products or services are better than your competitor or how it will benefit to them.

#5 you need to add clear Call to Action so consumer can easily reach to your business.

It is most important part because consumer can see your advertising and now they are interested in your products or services, what is the next step? It is either call or submit a online form.

#6 you need to put an attractive offer on advertisement; thus 30% of the consumers are diverting on your business.

There is an old and very famous way, to get something, give something. If you want your target to set an inquiry, appointment, consultation, or submit an online registration, then you have to offer something that will attract your target consumer to take the desired action.

The most important aspect of ads is attractive design means “How to design effective advertisement”?