Category Archives: ads design

Creating an Online Advertisement Strategy

These days, more and more small businesses are developing online advertising and marketing strategies. Today, we are discussing about the online advertisement strategies to grow your business. Many people are often confuse about the difference between online advertising and marketing so lets discuss the basic about the online advertising and marketing.

What is online advertising?

In the most basic of definitions, online advertising is the promotion of a product or services or brand via any form of paid electronic media e.g. FaceBook Ads, Google Ads.

What is online marketing or digital marketing?

In the most basic of definitions, online marketing is the larger umbrella in which you find internet advertising, and it includes website, blog, search engine optimization (SEO), search engine marketing, email marketing, social media marketing, text message (SMS), content marketing and video marketing.

In last months, with more customers shopping online than before, online advertisement strategies is one of the best way to attract more online user towards your company products, services or brand. Lets discuss the online advertising strategies, how can you archive more users?

iVory helps to make your #brand more valuable

1. Identify your target audience

You need to do a little brainstorming about your company products or services and then make a note for target audience; it includes age range, sex, professionals, locations and competitor analysis.

2. Creative Online Advertisement which attract your target audience

Its more important factor that when user see your online advertising they eager to see what you are doing.

3. Competitor Analysis

You need to know about your competitor and check their advertising style. You need to create a creative concept of your advertising so you can get a benefit out of it.

4. Budget

Its a more crucial aspect of any small business because you should at least run an online advertising campaign for 3 months. Based on monthly statistic you need to improve online advertising strategies, it might be possible you cant get much traffic or sales from the 1st month so you need to change the online advertising media e.g. FaceBook to Google PPC etc.

5. Tracking the weekly ormonthlyactivity of your online advertising campaign

You should track the weekly or monthly activity of your online advertising campaign and make the online advertising strategies for next online advertising campaign. Whether you want to reach out to new potential clients or bring previous customers back to your business, an online advertising strategy is essential in todays marketplace.

Grow your business using your brand identity design

If you are geared up to brand yourself or your company, you need to have a clear understanding of what developing a brand identity design actually involves before you really get started.

What is branding?

A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define brand messaging, and setting brand standards (how you keep your brand consistent and strong).

Brand Design Steps:

  1. Brand Research and Analysis
  2. Visualization
  3. Unique Trademark
  4. Logo Identity
  5. Photography
  6. Brochure Design
  7. Marketing Material
  8. Business Card Design
  9. Letterhead Design
  10. Cover Design
  11. Flyer Design
  12. Billboard Design
  13. Hoarding Design
  14. News paper ads
  15. Magazine ads
  16. Label Design
  17. Catalogue Design
  18. Literates Design
  19. Stall Exhibition
  20. Package Design
  21. Website design
  22. Digital Marketing
  23. Mobile Application

You can also check our brand design case studies at Brand Design Case Studies

Indian Bed Sheet Manufacturer

Vehicle Customization Company

TMT Bars Manufacturer

Restaurant

Fudler Vehicle / Open Restaurant

Cotton Exporter

 

Bedsheet Manufacture Brand Design Work by iVory Branding Agency

IndianBedsheet is a specialist in all kind of bed sheet manufacturing. They wanted to showcase their new manufacturing facility and share the story of their products and brand transformation with their valuable customers. We have started to work with the client from the beginning and changed the clients existing logo (client suggested), marketing material and advertising material.

How to advertise your business using business card

Today, I have written this post because we have designed mini brochure type business card. Our client is having a typical mentality for their business card. Lets start, how we have started this project.

In December, 2013 we have started our 3rd marketing campaign by flyer distributer and getting a good number of inquiries. We have got a call from client in our office then are interested to design their business and we have schedule a meeting with them.

We are reaching at client home for explaining the branding activity and client said that they need to design the business card as they like our graphics design work in flyer. We have started to ask a few questions.

iVory tell me about your business.

Client we are manufacturing mechanical instrument and company is take care by their sons. Client said that my sons have completed their diploma degree only.

iVory okay, so you need to develop a business card for your sons.

Client no, I want to design the cards for me only.

iVory okay that cool. Do you have a old business card?

Client I have developed a first visiting card in 1960 and then modified it on 2005.

iVory ah really, do you have a sample for us?

Client yes but I need a new creative design in it.

iVory we have explained them a business card concept which is below –

#1 good business card should convey the overall image of your business process.

#2 most important it convey the company strength.

#3 reflects your company brand identity.

#4 dont want to include many stuff in business card so it looks attractive to the user.

Client we know everything and now we need a creative business card from your company. We need to display our product and product photo so user can get knowledge about us.

iVory we can add the name of product and its not suggested to add the photo.

Client I need to add photo too.

iVory okay, we will provide you 3 sample of business card and thereafter work upon the changes on selected business card. Let me explain our work style, we are not a traditional agency, we have divided the entire process in two steps which cost you individually means cost for designing and printing is different. We have given them a cost.

Client okay, I am agreed on cost but I need a creative business card.

iVory we have started working upon the concept and provide 5 dummy layout. We have traced the old logo from old business card.

Now come to the point, how to make a mini brochure in business card

Do you think, in business card,

front page – we have added the company name, person name with designation, highlight the business services in the front and address information.

back page we have added the company logo, clients tagline, their sons name and 10 product pictures.

mini-brochure-in-business-card
mini-brochure-in-business-card

How can you setup this much information in such a small amount of space? But we have made this happen with our creative hands.

Creative advertising design concepts

Lets talk about the 5.7 X 4.5 cm advertising design concept. When you got the dimension of the ads design, what you think? How can we design creative ads in this small size?

It is really challenging job for every one because its really hard to adjust everything on the ads design. You can check the How to design effective advertisement for more details.

We have taken a challenge and start working upon the advertising design concept. We have made a 5-6 concepts with the different style and pattern and then conclude on 4th ads design concept.

Why we have selected the 4th design?

#1 its includes the business logo and tag line means it includes company branding

We personally believe that, without brand name you never crack the existing market. It includes your logo, your brand name, or other product characteristics that illustrate and identify your companys branding in relation to your major services and products.

#2 its highlighted the business information Branding & Advertising Agency.

It is a crucial part of any business to convey their services to consumer.

#3 its clearly indicated the call to action

It is most important part because consumer can see your advertising and now they are interested in your products or services, what is the next step? It is either call for more details.

#4 its represented the website information

It is most important part because consumer can see your advertising and now they are interested in your products or services, what is the next step? They can visit your website and get more information from there.

#5 its having an attractive image

A unique design will be creative and memorable that will be talked about by consumer a long time after they see or hear it.

effective-advertisement-design
effective-advertisement-design

 

How to design effective advertisement

Advertising is an important activity that businesses use every day to reach their promotional and branding goals.

Why effective advertisement is essential?

The running a successful business, effective advertising of your products or services is one of the most effective ways to bring in new consumers and increase sales of the business.

We believe that effective advertisement create a positive impact on your consumer. In order to understand how successful advertising campaigns help to sell products or services, you need to know how essential advertising elements are used to develop effective advertisement.

#1 you need to highlight your products or services using your brand name

We personally believe that, without brand name you never crack the existing market. It includes your logo, your brand name, or other product characteristics that illustrate and identify your companys branding in relation to your major services and products.

#2 you need unique design for your advertisement so its different from your competitor and stand in the crowd.

A unique design will be creative and memorable that will be talked about by consumer a long time after they see or hear it.

#3 you need to highlight your products or services features, so consumer can easily understand.

 

#4 you need to highlight the benefit your products or services so consumer can attract on it.

It is a crucial part of any products or services because you need to show why your products or services are better than your competitor or how it will benefit to them.

#5 you need to add clear Call to Action so consumer can easily reach to your business.

It is most important part because consumer can see your advertising and now they are interested in your products or services, what is the next step? It is either call or submit a online form.

#6 you need to put an attractive offer on advertisement; thus 30% of the consumers are diverting on your business.

There is an old and very famous way, to get something, give something. If you want your target to set an inquiry, appointment, consultation, or submit an online registration, then you have to offer something that will attract your target consumer to take the desired action.

The most important aspect of ads is attractive design means “How to design effective advertisement”?