All posts by Amit Patriwala

I’m a Programmer (.Net, PHP & Coldfusion), Consultant (Application Architecture Design, Web Portal Design, and Database design), Blogger (Digital Marketing, Website Design, Website Development, and Website Optimization & Latest Technology Stuff) and Strategist (Brand Design & Development). I work with companies, agencies, and top management executives to optimize their online brand presence with digital strategy, website design & development strategy, content marketing strategy and social media marketing. My blog is about all the things to do with "Branding", “Digital Marketing” and “Website Optimization”. I'm passionate about the “Brand” since my college timing, I pursued my bachelor's degree in information technology (B.E.I.T) from renowned engineering college “Nirma Institute of Technology”.

Digital Marketing: Multi Channel Marketing Strategies for your business

Multichannel marketing is the technique of networking with your prospective customers. It helps you establish your presence in the niche market. The main objective of multichannel marketing is to get the response from the customers by using various platforms and providing ease to the customers to buy. With the evolution of technology and internet, there … Continue reading Digital Marketing: Multi Channel Marketing Strategies for your business


Digital Marketing Strategy: How to do Brand Storytelling

What is the role of brand storytelling in a business? Well, it can improve both engagement and interest in a business brand. Businessmen have applied various methods in order to promote their business. These include article writing, brand journalism, content marketing, etc. The aim is to tell a story through content messaging and visual imaging … Continue reading Digital Marketing Strategy: How to do Brand Storytelling


Content Marketing: 5 Crucial Content Distribution Metrics for Marketers

Content distribution plays an important role in businesses. However, many marketers make mistakes in this area. To get better content marketing strategy, they need to keep potential customers closer to their business brand. Social media sites give an amazing media to promote content in a passive way. That means the audience is able to discover … Continue reading Content Marketing: 5 Crucial Content Distribution Metrics for Marketers


Content Marketing: Why Content Strategy Isn’t Enough

In certain times, you might have created content and publish it in your website; unfortunately, you do not receive the expected result. You surely have followed the strategy to create the content to target your audience and also have put everything to it. Writing an engaging content demands investment such as time and money. However, … Continue reading Content Marketing: Why Content Strategy Isn’t Enough


Web Strategy – UX & UI Design: The Best Investment for Your Web Design

The term “UX & UI” generally refers to the process of increasing customer satisfaction and loyalty by enhancing the utility, ease of use and pleasure obtained by the interaction between the customer and the product. Irrespective of its medium, it is the interactive design between the customer and the company. It is basically a scientific … Continue reading Web Strategy – UX & UI Design: The Best Investment for Your Web Design


Google Updates: Google launched Rich Cards for Movie and Recipe websites

Google has enhanced Rich Snippets features, adding Rich Cards for movie and recipe websites. Google has announced their enhancement on rich snippets, the way webmasters can mark up their pages to better user experience in their search results. They are calling it Rich Cards. As per Google: Rich cards are a new Search result format building on … Continue reading Google Updates: Google launched Rich Cards for Movie and Recipe websites


Digital Marketing: Great SEO Website to Start Building a Powerful Brand

SEO or Search Engine Optimization is a great way when you’re trying to build a name for yourself or a portfolio for your own business. SEO is a relevant online marketing resource for specific target audiences in order for them to get to know more of your brand and to attract more viewers. Online marketing … Continue reading Digital Marketing: Great SEO Website to Start Building a Powerful Brand


Why Your Sales and Marketing Team Needs Solid Digital Marketing Foundation

Marketing activity is the pike’s peak of a product. In order to make your products sold well, then you have to have a good marketing. No matter how bad a product is, if the marketing is good, then it will still have good sales. On the contrary, no matter how good a product is, it … Continue reading Why Your Sales and Marketing Team Needs Solid Digital Marketing Foundation


e-Commerce: Perfect Your Customer Journey Maps to Increase Conversions

In this digital era, the online shop is not a rare thing anymore. Even, most offline shops now have online shops as well. It can even be considered that offline shops won’t stand a chance in the world of business if they don’t take the chance to open the online versions of their offline shops. … Continue reading e-Commerce: Perfect Your Customer Journey Maps to Increase Conversions


The Biggest Mistake Most Companies Make During a Website Redesign

Needless to say, all companies must pay attention to their website appearance. There will be the time to redesign the website. The problem is that most of them make terrible mistakes during the website redesign process. This task can be quite intricate as there are many things to consider. The excitement turns to nervousness as … Continue reading The Biggest Mistake Most Companies Make During a Website Redesign