The World Has Gone Mobile – Relationship is First Marketing for a Mobile World

Relationship – First Marketing for a Mobile World

Consumers worldwide have nearly 5 billion active mobile subscriptions and the number is growing. To put that in perspective, that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold. The world has gone mobile. And it’s not coming back.

With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the land line.

The Opportunity for Modern Marketers

The great news for digital marketers is that mobile is emerging as an amazing means of communication with the consumer. Not only is mobile ubiquitous, it’s also a highly personal, real-time channel. More than 90 percent of US adults have a mobile device within reach 24/7, and SMS messages that are delivered to these devices are typically read within three minutes of being delivered.

The Relationship-First Imperative

“ Mobile is a huge opportunity today, but as a marketer, we also have a responsibility to be relevant and timely with our messaging. We need the right solutions to deliver such highly personalized and highly automated communications to our customers.” — Puritan’s Pride

With more mature channels like e-mail, great marketers have moved away from batch and blast strategies (sending the same, generic message to everyone in your database) and towards a relationship-first strategy. This approach entails earning permission and then sending targeted messages that are highly tailored to every individual based on what you know about their demographics and behavior, as well as where they are in their customer life cycle.

In a mobile world, a relationship-first approach moves from being a good strategy to being the imperative. According to the Pew Research Center, customers say text spam is more invasive to them than junk mail or even spam e-mails. And sometimes, the recipients even have to pay for the texts that they never wanted in the first place. While the mobile channel introduces amazing new opportunities for marketers, the stakes for a sound strategy have never been higher.

Going Beyond SMS

Mobile marketing doesn’t end with a well-timed text message. In fact, smart marketers are using mobile to
enhance the performance of all of their digital marketing strategies. And they’re also accounting for all of the
ways that other channels are fundamentally changing as a result of the mobile explosion.

Cross-Channel Personalization

With a cross-channel marketing platform, Modern Marketers can apply relationship-first principles to marketing programs that span e-mail, social, display, web, and of course mobile channels. So not only do you get mobile as a great new standalone weapon in your marketing arsenal, but it’s a fantastic tool to help enhance the
effectiveness across the board.

For example, for customers who you find aren’t clicking on your e-mails as much as they used to, you can use an SMS message to bring them back into the fold. Or if you’re promoting your big fall sale via e-mail and display advertising, be sure to orchestrate an SMS reminder the day before it begins to push attendance over the edge.

Mobile E-Mail

Roughly 40 percent of e-mails in the US are opened on a mobile device, and this trend is only going in one direction. Unfortunately, the consumer’s e-mail experience on mobile is often plagued by outdated designs and frustrating layouts.

In the mobile world, you’ve got to be sure to design communications that look just as amazing on the smartphone as they do on a tablet or a desktop.

Mobile Advertising

With a seemingly infinite number of apps, sites, and networks—not to mention devices and screen resolutions—advertising to today’s mobile consumer is a complex, yet essential part of any marketing mix. Ask about our mobile advertising network and partners, including current inventory and customer targeting capabilities via Facebook.

You can download report – The World Has Gone Mobile

Why Do You Need Professional Website Design Agency?

The rapidly growth of digital media, every business owner and marketing professional wants to create a website for their business, but everyone is facing one common problem how to get a professionally designed and functional website for their company or organization. You are at right place at iVory Web Design Private Limited, website design agency in Ahmedabad is here to answer your all possible question.

iVory having a strong feeling that business owner or marketing professional don’t have a sufficient knowledge to deal with the website design agency.

Business Owner or Marketing Professional should know below terms when they are dealing with Professional Website Design Agency in Ahmedabad

  • Domain Name – It means, it’s your company or organization URL. You need to purchase a domain name as per your company or organization name (e.g. http://www.ivorywebdesign.com) from domain provider.
  • Website Hosting – It means, it’s your website space. You need to purchase a web hosting to store your files for website. You need to purchase the web hosting based on development technology (e.g. if you are making your website in .Net then you need a .Net hosting, if you are making your website in .PHP then you need a PHP hosting).
  • Website template – It means pre-built website template which is used for more than one client. As per our knowledge, most of website design companies in Ahmedabad provide a ready-made template to their client. Using templates, you can’t get a more benefit in Search Engine Optimization. You can check website design template at Best Web Design Outsourcing Website Design Templates
  • Static Website – It’s a simple kind of website where you can’t edit anything. As per our knowledge, most of website design company in Ahmedabad provides a static website on very cheaper rates. The cost for static website design in Ahmedabad is starting from Rs. 2999, it includes home page design Rs. 700, 1 inner pages design Rs. 200, domain name Rs. 950 and hosting Rs. 500 / yr.
  • Dynamic Website – In dynamic website, website admin can manage the website content and photograph using admin panel. The cost for dynamic website design in Ahmedabad is starting from Rs. 4999, it includes home page design Rs. 1000, inner page design Rs. 250, domain name Rs. 950 and hosting Rs. 2500 / year.
  • CMS Website – It’s a type of dynamic website but it’s a part of open source. E.g. WordPress CMS, Joomla CMS, Drupal CMS. The cost for CMS Website design in Ahmedabad is starting from Rs. 4999, it includes home page design Rs. 1000 and template integration. You can check Best Web Design Outsourcing CMS Website design packages.
  • Blog – It means post about the discussion or information site published on website.
  • E-Commerce Website – It means product listing and user can buy a product from the website. The cost for e-commerce website design in Ahmedabad is starting from Rs. 15,000, it includes home page design Rs. 2000, product page design, cart page design, website inner page design, domain name Rs. 950 and hosting Rs. 2500 /year.
  • Mobile Website – It means individual mobile website which means you need to manage your desktop website and mobile website individually. The cost for mobile website design in Ahmedabad is starting from Rs. 3,000, it includes Admin panel, home page design Rs. 1000, inner page design Rs. 200 and setup fee.
  • Responsive Website –It means your website is mobile friendly. The desktop website and mobile website is having a same content and respective data. The cost for responsive website design in Ahmedabad is starting from Rs. 5000. They can design a mobile friendly website from your existing desktop website.
  • Website Content – It means your website content e.g. home page, about page etc.
  • Website Images – It means your website images.
  • Website forms – It means your contact page or requests a quote form.
  • SEO – It includes the activity to manage your website for search engine e.g. Google, Bing etc

iVory Branding Agency helps to make your #brand more valuable

There are many crucial factors that more important while choosing the professional website design agency in Ahmedabad which is below:

  • Cost effectiveness – It’s a crucial part for any organization or company because they need to work on specific budget. There are many people who prefer to have a professional website design agency for their company or organization website design and development but at the end they realize the cost of not getting proper business output from the website is quite more than actually paying for good site in the begging. iVory Web Design is a well-known branding agency in Gujarat. iVory Web Design having a all the mandatory skills (UI and UX team) to get the site done for your brand.
  • Trust & Support –It’s a more important that you need to understand the professional website design agency in Ahmedabad and they need to understand your requirement. Also a professional website design agency can be helpful for all your future needs e.g. if your website crashes due to some reason, got hacked or you need to add some extra functionality to it for future purpose; professional website design agency always there to help you.
  • Digital Marketing – After the development of your website, you need a proper guideline to promote it. The professional website design agency can give you proper guideline for SEO and digital marketing. They will help you get more traffic to your website and eventually ending up higher sales or more inquiries through your website.

There are certain advantages that you can only get by hiring professional website design agency and not through the immature freelance website designers or only website design company or by managing your website by yourself. Website design company in Ahmedabad can ensure the high quality of design standards compatible to all browser platforms and small screen applications through mobile and tablets.