Creating an Online Advertisement Strategy

These days, more and more small businesses are developing online advertising and marketing strategies. Today, we are discussing about the online advertisement strategies to grow your business. Many people are often confuse about the difference between online advertising and marketing so let’s discuss the basic about the online advertising and marketing.

What is online advertising?

In the most basic of definitions, online advertising is the promotion of a product or services or brand via any form of paid electronic media e.g. FaceBook Ads, Google Ads.

What is online marketing or digital marketing?

In the most basic of definitions, online marketing is the larger umbrella in which you find internet advertising, and it includes website, blog, search engine optimization (SEO), search engine marketing, email marketing, social media marketing, text message (SMS), content marketing and video marketing.

In last months, with more customers shopping online than before, online advertisement strategies is one of the best way to attract more online user towards your company products, services or brand. Let’s discuss the online advertising strategies, how can you archive more users?

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1. Identify your target audience

You need to do a little brainstorming about your company products or services and then make a note for target audience; it includes age range, sex, professionals, locations and competitor analysis.

2. Creative Online Advertisement which attract your target audience

It’s more important factor that when user see your online advertising they eager to see what you are doing.

3. Competitor Analysis

You need to know about your competitor and check their advertising style. You need to create a creative concept of your advertising so you can get a benefit out of it.

4. Budget

It’s a more crucial aspect of any small business because you should at least run an online advertising campaign for 3 months. Based on monthly statistic you need to improve online advertising strategies, it might be possible you can’t get much traffic or sales from the 1st month so you need to change the online advertising media e.g. FaceBook to Google PPC etc.

5. Tracking the weekly or monthly  activity of your online advertising campaign

You should track the weekly or monthly activity of your online advertising campaign and make the online advertising strategies for next online advertising campaign. Whether you want to reach out to new potential clients or bring previous customers back to your business, an online advertising strategy is essential in today’s marketplace.

Importance of Brand Name

The term “Brand Name”, most of the people aware that it is a company or organization name. This is not true. The true meaning of “Brand Name” is a feeling of customer about your company or organization or say business. It includes many parameters

1. Hearing – It’s a customer experience about your business and they recommended to real world.

2. Thinking – How the customer think about your business? E.g. cost effectiveness, support

3. Looking – It’s basically quality of services, post sales activities or customer services.

importance of brand name

Let’s go with live scenarios, just think that you want to purchase a new shirt whether it’s online shopping or local market shopping. As a normal human, I will ask my colleague or relative for the best option (Hearing). Then I will go to online shopping or local market shopping and make my decision based on company. I’m thinking for a cost effectiveness purpose with quality (Thinking). Also, checking for replacement policy and product services support (Looking).

So how do you start building a strong “Brand Name”? or Importance of Brand Name in Competition?

As a Branding Agency, we always give you a suggestion that “You cannot build a Brand Name overnight. It may take time for customer to position your business within their mind as their only choice for a product or service.

iVory Web Design always explain below few essential things to their clients before they decide their brand name. We called it SUCCESS (Simplicity, Uniqueness, Combination with Creativity, Equity of brand, Straight Strategies)

iVory helps to make your #brand more valuable


  • Brand Name should have a meaning related to your products or services.
  • Brand Name should be easily remembered by target customer rather than something complex and meaningless.
  • Brand Name should be easily pronounced so it will easily spread through word of mouth.
  • You should have a proper domain name related to your brand for digital branding.


Just as your business should have a unique selling preposition to make out yourself from your competitors, your brand name should also manifest that which is distinct from the others.


  • You should have a creative logo design for your brand as people can recall your brand name after seeing it.
  • You should have a creative marketing material (Letter head, cover design, envelop design, brochure design and email signature).
  •  You should have a creative website design for your business.
  • You should have a social media presence (Facebook, Twitter, LinkedIn and Google+) with the creative social media profile pages.


Brand equity defines the value of the brand and can refer to two understandings of brand value, namely a strategic, subjective understanding or brand equity as a financial, objective expression of the value of the brand.


  • Your brand name should stand out from the crowd, by which I’m referring to your closest opponent. After all, a large part of your business concerns will revolve around these few.
  • You should have a clear vision statement of your business.
  • You should have a clear mission statement of your business.

Vehicle Company Brand Design Case Study

Restaurant Branding Case Study

Food on Vehicles Branding Case Study

Cotton Manufacturing Company Branding Case Study

TMT Bar Manufacturing Branding Case Study

Corporate Branding

Corporate branding is a simple psychology and science brought together Company Identity and Loyal Customer.

iVory Branding has discussed with 10 well-known companies which they inquired for their corporate branding work. The small business owner doesn’t believe in branding because of limitation of available funds and opportunities.

Corporate branding is essential for any business, larger, medium, small, business to consumer or business to business.

Why Corporate Branding / Business Branding are importance?

  • Brand Awareness
  • Corporate Identity
  • Getting Loyal Customer

What is Brand Awareness?

Everyone trying to their best to sell their product and service in the niche market but 80% of business are not successfully survived in the market due to competition. The main reason is for it less brand awareness in the target audience.

Let’s discuss the simple scenario for brand awareness, today I have seen a one simple hoarding on cross road about the food supplier – “They are providing a FREE home delivery for the food”. I’m thinking on it, the food supplier having a less margin on their profit due to competition and moreover they provided FREE home delivery. How they can earn from it? What is their profit margin?


Now, the main point arises, they are doing a brand awareness of their product using the hoarding as they don’t have a website or local marketing guys. What is the impact of their brand in people? Let’s start with me, I have tried to call them and booked a 1 Kg. apple and they have provided it within a 1 hour and fewer prices then my local vendor. I saw that the person has uniform and having branding on their motor vehicles. My neighbor asked for why this person comes at home? I simply replied for food deliver and they impressed.

Early stage of corporate branding for small or emerging company is a key to business success.

iVory helps to make your #brand more valuable

What is Corporate Identity?

Corporate branding gives a strong brand identity your business. It includes company logo design, slogan, visualization (colors and fonts) and mascot design. The most of the companies believe that they need a same corporate identity as their competitor and they are wrong because they are promoting their competitors.

Let’s discuss one real time scenarios of our client “Fudler’s” – You can see their Corporate Branding Work


We have visited their restaurant last week and interact with live audience; 10 out of 10 people said they remember their logo and identify them easily and they easily remember their slogan or tag line “Food lovers”. Our client has captured the niche market within a 6 month and now they are a well-known brand in their area.

Corporate branding convey a uniform quality, reliability and experience.

You can also check our Corporate Branding Work and branding success story.


Creative Branding Material

Branding is a passion work

iVory is a well-known branding agency in Ahmedabad. Today, we are showing some of our branding work with the branding case studies so you can get more idea about the branding and why its important in competitive edge. iVory personally believe that creative branding materials set you brand apart from the competition; and allow your target audience to differentiate between your company brand and competitor. iVory believe that depend on the business branding materials are varies but the identity of company is remains top in the industry.

Branding Work for Vehicle Manufacturing Company:


Click – Vehicle Company Brand Design Case Study

Branding Work for Restaurant:


Click – Restaurant Branding Case Study


Branding for Food on Vehicle Company:


Click – Food on Vehicles Branding Case Study

iVory helps to make your #brand more valuable

Branding for Cotton Manufacture Company:


Click – Cotton Manufacturing Company Branding Case Study

Branding for TMT bar Manufacturing Company


Click – TMT Bar Manufacturing Branding Case Study


iVory helps to make your #brand more valuable

Why is social medial marketing so important for business?

The easiest answer, you can show all your business activity around your circle (Friends, Family members and business associations) and make your company product or service awareness.

iVory team research said 90% of good business start from the nearest circle and it’s expand gradually with the help of them.

In past few years, every business owner sent the greetings on festival to their relative or nearest circle for best wishes with their company information.

How many are agreed with me that they doing a traditional marketing for their business?

It’s a necessary thing when we are not connected with each other on internet; but now social media gives a better options and easy facility to engage users on social platform.

Social Media Marketing is a new look of traditional Word of Mouth Marketing.

iVory helps to make your #brand more valuable

Why use the social media platform for business?

  1. You can spread your business awareness to your nearest and dearest people.
  2. You can get more new potential clients from it and spread your business across the globe.
  3. You build a customer loyalty on social platform which increase your sales on timely manner.
  4. It’s a best Advertising and Marketing tool; you can easily share a new coupons, discount information and product or service information.
  5. It’s a less time consuming and gives a better result, if we will make it on proper way.

There are many social media platforms are available now a day; but it’s most important to choose right social media platform for your business.

Today, we will discuss the FaceBook, Twitter and YouTube as its most Famous and widely use in the internet.

The social media platform statistics


  • No. of Users: 1.19 Billion Worldwide
  • iVory believed that 95% of your circle uses the FaceBook at least 4-5 times in a day.
  • It’s User friendly – User can easily create a post, upload their images and engage more users.


  •  No. of Users: 271 Million Worldwide
  • iVory believed that 40% of your business circle uses the Twitter at least 5-6 times in a day.
  • It’s a little bit tricky as User can write only 140 character message on it. It’s generally used by professionals.


  • No. of Users: 1 Billion Worldwide
  • iVory believed that 70% of your circle uses the YouTube at least 2-3 times in a day
  • It’s widely used Video Marketing platform. You can also check Importance of Video Marketing 

iVory helps to make your #brand more valuable

Branding and Digital Marketing Success Story – iVory Branding Agency Ahmedabad

It’s really great moment to explain our hard work by our client; which gives extra mileage to our dedication.

Branding and Digital Marketing Success Story – Bhavani Motots By Mukesh Bhai

You can also check the “Branding Case Study” at Bhavani Motors Branding Case Study

Shutdown the TMT manufacturing brand design work

Today, we have officially closed the TMT bar manufacturing brand design work. It’s really little bit sad moment for us to close the project before time, but we have to take a hard decisions, otherwise we will have to suffer a lot to doing their work.

We have officially announcement for closed TMT branding project; because we have received 4 calls from well-known branding agency for checking the reasons to shutdown. The agencies appreciate our branding work and they are more interested to know why we have closed TMT branding project.

We really believe on work with those who can understand the branding concept, everyone can do a graphics design but branding should be done by passion

We are aware with the client mentality for branding work and we know how to serve better services for their business growth through our branding strategies. In Ahmedabad, few of the companies believe in branding work because they are passionate about it and they know their benefits. We have worked with TMT bar manufacturing since December-2013 and we have tried our best to design their brand identity – iVory Branding work for TMT bar Manufacture Company

We don’t know the other branding agency working style but iVory branding agency has defined their own branding steps after years of experience. We personally believe that branding is a step by step method to archive your business goal, it includes

Brand Research Agency

We are working with those clients who can understand the branding not concentrate on graphics design work.

Grow your business using your brand identity design

If you are geared up to brand yourself or your company, you need to have a clear understanding of what developing a brand identity design actually involves before you really get started.

What is branding?

A branding means creating a brand. It is a process which involves, positioning your company or product in the market (domestic or international), design a brand strategy (how you will reach your goals), creating your identity, designing company corporate identity or product identity, define brand messaging, and setting brand standards (how you keep your brand consistent and strong).

Brand Design Steps:

  1. Brand Research and Analysis
  2. Visualization
  3. Unique Trademark
  4. Logo Identity
  5. Photography
  6. Brochure Design
  7. Marketing Material
  8. Business Card Design
  9. Letterhead Design
  10. Cover Design
  11. Flyer Design
  12. Billboard Design
  13. Hoarding Design
  14. News paper ad’s
  15. Magazine ad’s
  16. Label Design
  17. Catalogue Design
  18. Literates Design
  19. Stall Exhibition
  20. Package Design
  21. Website design
  22. Digital Marketing
  23. Mobile Application

 You can also check our brand design case studies at Brand Design Case Studies

Indian Bed Sheet Manufacturer 

Vehicle Customization Company

TMT Bars Manufacturer


Fudler Vehicle / Open Restaurant

Cotton Exporter


Importance of Video Marketing

Why online video marketing?

In today’s competitive business edge, everyone tried to find our potential customers wherever they are. Everyone knows that their competitors are already working hard to get the same customers from the niche market. As per the market trend, every business is putting an extra effort to find and connect with the customers on social media. They can reach their prospects and customers on social media by holding contests, offering giveaways, using paid advertisements, joining groups where their potential customers are and engaging with them, and so on. Do you think these activities are gets client trust and confidence for your business products or services? Yes, somehow (almost 15-20%) it’s attracted the customer’s interest towards your business products or services but not getting a 100% returns from it. Video Marketing is a 100% powerful digital marketing strategy to get more customers towards your company. Video helps to create an engagement, trust, curiosity and confidence towards your business products or services.

Importance of Video Marketing:

  • Videos increase consumer understanding of your business product or service by 74%
  • Now, 60% buyers are spending money after watching video for business products or services online
  • Every day 100 million internet users watch an online video for their requirement
  • Video ads are most popular and 60% of companies are doing it
  • 50% of consumers watch business related videos on YouTube once a week
  • An average user spends about 16 minutes 49 Seconds watching online video ads every month
  • 80% of internet users remember the creative video ads
  • 26% of users look for detail information after viewing a video ad online
  • After visiting a creative video ad, 12% of viewers purchase the specific products or services
  • 80% of your online customers will watch a video, while only 20 Percent will actually read content

Creative Video Helps:

  • You can easily build your community with video presence
  • You can build your YouTube channel and easily tell your unique stories to your potential customers / clients
  • You can engage more customers / clients on Facebook, We believe video is a very powerful tools to build a new customers / clients
  • You can get more response on Twitter; we believe that video message gives you 91% more viewer.
  • You can get more Visibility on Google+; we believe that Google loves Video content.
  • You can build strong professional identity on LinkedIn;

Popular Video Formats:

  • Testimonials or Customer Stories
  • Product overviews
  • Company or Business introduction videos
  • Video Tutorials
  • Popular Interviews
  • Celebrities endorsing the brand